For the foundation helping homeless animals
Posted: Mon Jan 06, 2025 3:30 am
Regularity of mailings usually suffers due to a lack of topics (what to do about this was discussed above) or due to the workload of the authors: here the best option is to immediately select several people so that they can take turns.
Authors can be not only full-time employees — invite freelancers, partners, and influencers. The composition can change: the main thing is that the letter is signed by a person, and not an impersonal brand. And if it seems that there is no one to invite as an author, create a character.
We made a fictitious cat the face of the newsletter — he tells in the first person how animals live on the street, this engages readers. For B2B in IT, you can also come up with a mascot: a cloud, a microcircuit, an AI avatar.
There will definitely be fewer problems with the bangladesh phone number lead regularity and quality of the mailing if the authors are given a copywriter, and ideally an editor and a designer - they will develop a common style and content plan, "make friends" with the author's mailing with other mailings, if there are any. The most ideal option is for the process to be controlled by an email marketer - segment the audience, evaluate the effectiveness and suggest where to go.
In order not to abandon the mailing list after a month of work, it is important to understand: original content is a long-term investment. Do not expect the first results earlier than in three months, and noticeable changes will take about six months.
You can focus on the following metrics:
Deliverability should be no less than 95%, preferably more than 98%. Otherwise, it is worth checking the database and domain rating.
Open rate should be above 15%, ideally 20%+. If something is wrong, try changing the titles, sending time and frequency.
Clickability should be 2-3%. Otherwise, you will have to change the content.
Unsubscribes and complaints should not be more than 0.5%. If there are more, urgently change the content and update the database.
The main advice is not to wait. For B2B brands, now is the time to test out custom newsletters, especially if you need to refresh your communication with clients. It will probably take a year or two to make a newsletter noticeable in the market – and in a few years, custom letters will become commonplace in this sector as well.
Authors can be not only full-time employees — invite freelancers, partners, and influencers. The composition can change: the main thing is that the letter is signed by a person, and not an impersonal brand. And if it seems that there is no one to invite as an author, create a character.
We made a fictitious cat the face of the newsletter — he tells in the first person how animals live on the street, this engages readers. For B2B in IT, you can also come up with a mascot: a cloud, a microcircuit, an AI avatar.
There will definitely be fewer problems with the bangladesh phone number lead regularity and quality of the mailing if the authors are given a copywriter, and ideally an editor and a designer - they will develop a common style and content plan, "make friends" with the author's mailing with other mailings, if there are any. The most ideal option is for the process to be controlled by an email marketer - segment the audience, evaluate the effectiveness and suggest where to go.
In order not to abandon the mailing list after a month of work, it is important to understand: original content is a long-term investment. Do not expect the first results earlier than in three months, and noticeable changes will take about six months.
You can focus on the following metrics:
Deliverability should be no less than 95%, preferably more than 98%. Otherwise, it is worth checking the database and domain rating.
Open rate should be above 15%, ideally 20%+. If something is wrong, try changing the titles, sending time and frequency.
Clickability should be 2-3%. Otherwise, you will have to change the content.
Unsubscribes and complaints should not be more than 0.5%. If there are more, urgently change the content and update the database.
The main advice is not to wait. For B2B brands, now is the time to test out custom newsletters, especially if you need to refresh your communication with clients. It will probably take a year or two to make a newsletter noticeable in the market – and in a few years, custom letters will become commonplace in this sector as well.