Cervantes to open a new line of business in Direct Marketing

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Jesús Cervantes has been appointed Director of Direct Marketing for Antevenio 's new business unit . This area is created to support companies that base their customer acquisition on postal and telephone marketing.

Jesús Cervantes has a professional career spanning over 20 years, developed between Spain and the United Kingdom . He comes from PDM Digital Marketing Iberia (Madrid), where he worked for eleven years as Director of Data Solutions, managing the business area that offers marketing solutions for acquisition (marketing database rental, campaign management, and customer intelligence ). Before uae phone number list that, he worked as a database marketing and direct marketing professional at International Masters Publishers in the United Kingdom, and at American Express, also in Great Britain and Spain.

Jesús Cervantes has a degree in Information Sciences in the field of journalism and a master's degree in Commercial Management and Marketing from the Instituto de Empresa. He has participated as a teacher at ICEMD (Institute of Electronic Commerce and Direct Marketing), associated with ESIC .

Complementing his professional work, Jesús has also participated in sector associations such as the Evaluation Jury of European Direct Marketing Educational Programs in FEDMA (European Federation of Direct Marketing Associations).

With this expansion of activities, Antevenio aims to boost the use of its databases, becoming the first multi-channel option for any advertiser.