Booster shots are now being produced to target new variants of concern. In September, the UK became the first country to approve a variant-specific "bivalent" booster shot. The vaccines, known as "bivalent" vaccines, mix a vaccine formula against the original virus with a new formula specifically designed to fight infections caused by the variants. and less like the original virus. By developing vaccines that target more evolved variants, it is hoped that these vaccines will also protect against future variants that may be more similar to the new variants than the original virus.
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Clearly defining your target audience is crucial to effective email marketing. The more targeted your email marketing campaigns are, the more likely you are to convert those leads into paying customers. First consider leveraging other channels to acquire email subscribers. If possible segment the list by target group. Your goal should be to increase sales. Still keep your emails focused on providing value rather than revenue. Many emails have low conversion rates. Email marketing is a great way to grow your business.