Pixel Depth: Position 1 Moves Lower in the SERP

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Fortunately, mobile devices are not subject to the same trend, probably because many of the modern SERP features are less intuitive for mobile users, resulting in pixel depth decreasing over time (from 389px to 371px). But it should be noted that pixel depth was far higher than desktop as early as 2021.

The explosion of SERP features since 2021 signals a critical shift in how Google and other search engines prioritize content for users. Features like PPC ads, shopping ads, and image packs have austria whatsapp become increasingly dominant, redrawing the competitive landscape for businesses that rely on search traffic.

For businesses looking to maintain or improve their search visibility, these trends offer valuable insights into where to focus their efforts. For example:

Paid search (PPC) strategies should become a priority, especially during times of increased shopping competition. During this time, you should allocate more budget to sales/deal pages than non-sales pages so that your business can compete with others on discounted items.

Ecommerce optimization is key as shopping ads and Popular Products become more and more popular.

Make sure all your (Popular) product pages meet the quality score for paid ads, as well as flagging all key product patterns such as price, availability, sale price, reviews, images, etc. so that this information is included in the merchant center shopping carousel/lists and encourages users to click through.