In a simple and understandable way, SEO is a channel that allows you to cast your net and reach people higher up in the sales funnel. In this case, you market yourself as an expert, provide answers to questions, drive traffic for all types of searches (both transactional and informational), and work on your website infrastructure and content to appeal to as many people in your target market as possible.
This is often a luxury that isn’t available cayman islands whatsapp to smaller brands, but it can help turn a mid-level business into a highly successful one and grow traffic astronomically relative to your spending over time.
If you’re in a late stage of your business growth, have established a reputation in the industry, and operate in a market where big brands are underrepresented, you may be in a perfect position to take advantage of the low-hanging fruit in the SEO space.
If your brand is new and looking to gain immediate visibility, it’s wise to allocate more of your budget to Google Ads. SEO work done on a new domain offers a relatively lower upfront ROI.
It won’t help a new business trying to generate revenue and brand awareness right from the start. Google Ads, on the other hand, will give you more traffic early on (because it’s guaranteed) and will give you more data to understand what works and what doesn’t.
It’s a great way to get started, get your name out there, and test your target market’s response. As mentioned, this information can be invaluable for SEO and other strategies down the road.