For any company with an online presence, web analytics is a fundamental tool as it makes it possible to measure and analyse user behaviour on the website or application. It also allows you to identify areas for improvement so you can make informed decisions to optimise the user experience.
Implementing web analytics in mobile apps can be a complicated process, especially if you have technical issues that make it difficult to collect accurate data. Luckily, there are solutions like Appetize to help you with these issues.
Juan Alberola, Digital Analyst & CRO at Flat 101, tells us how we can solve these analytical implementation problems through Appetize on both Android and iOS devices.
Appetize is an online platform that allows developers to test and debug mobile applications on different operating systems and devices without having to download them to a physical device, i.e. it is an emulator .
Emulators are very useful for troubleshooting and debugging applications because they allow developers to simulate a wide variety of problem situations before implementing them directly on the real device.
One of the key benefits of Appetize is that it allows developers switzerland number data to test their web analytics implementation on different operating systems and devices to ensure that data is being collected correctly before actual deployment, as we discussed earlier.
"The implementation of the measurement plan must be done through the Firebase SDK, which uses native code to send the events that have been decided to be implemented, as well as the rest of the analytics, to Google's servers," Juan points out in his post.
Once we have started emulation in Appetize we can simulate different situations in which we could encounter problems such as a slow internet connection, or a device with little memory. In all these situations we must verify that the web analytics data is being collected correctly.
These implementations can be carried out on different devices, whether they contain an Android or iOS system, a topic that Juan Alberola discusses technically in his entry .
In short, implementing web analytics in mobile applications or websites can be a complicated process, but Appetize offers an effective solution to make these sometimes complex processes easier for us.
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