Tracking report form in MonsterInsights

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Best of all, qualifying nonprofits may qualify for MonsterInsights nonprofit pricing. You can subscribe to MonsterInsights Plus on an annual basis for $69.65 per year (regular price is $99.60 per year).

To learn more about how MonsterInsights can boost your nonprofit kenya phone number marketing efforts, check out our MonsterInsights review.

More facts about nonprofit digital marketing pipelines
82% of nonprofits believe email is one of the most effective digital channels for reaching supporters.
71% of nonprofits believe Facebook and Instagram are the most effective digital marketing channels.
33% of nonprofits view peer-to-peer fundraising as one of the most effective digital channels.
The average CPC for digital ads varies: $2.99 ​​for social media, $3.68 for video, and $3.72 for search ads.
Digital advertising investments continue to grow, with overall nonprofit spending increasing by 12%.
Nonprofit organizations have seen a massive 102% increase in investment in paid social media advertising.
Email-based marketing and promotions generate 28% of all online nonprofit revenue.
Donor Behavior and Donation Statistics
Understanding donor behavior is important to developing an effective nonprofit marketing strategy. Let’s dig into some key statistics that can impact your fundraising approach.

10. A compelling reason motivates 74% of donors to increase their donation amount or give outside of their normal schedule.
To make your reasoning compelling, focus on stories that tell the direct impact of your donation and create an emotional connection.

What EB Research Partnership shared on Instagram is a great example of this. The nonprofit regularly posts on Instagram about the lives of children with the disease Epidermolysis Bullosa (EB).

This approach allows donors to understand the real-world impact of their donations. By sharing personal stories and vivid images, the EB Research Partnership creates emotional connections that inspire donors to give more generously.