Another particularly effective strategy

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This is what, for example, a telecommunications company in Hong Kong did , investing significant resources in developing a system capable of predicting and satisfying user needs, such as having a rapid resolution of network interruptions. By doing so, the company reduced problem management times from several hours to 30 minutes and, in addition, was able to anticipate to its customers any connection problems that could occur shortly thereafter. In this case, speed and the ability to anticipate needs brought two notable advantages: the number of negative reviews fell below 50% and the customer retention rate increased considerably.

Also in light of the user habits reported above, is content ghana whatsapp resource marketing . This too, like relationship marketing, is a strategy that requires more time, but it allows you to build a lasting relationship with users, based on respect and loyalty. The creation of interesting content for marketing purposes is particularly useful for telcos because it allows them to advertise their products by bringing consumers closer to a sector such as telecommunications that is sometimes very technical and complex. Furthermore, providing updated and reliable educational content improves brand positioning – which is essential for telecommunications companies to become a credible and relevant point of reference for their audience.