— MarketingDirecto.com (@mkdirecto) February 1, 2023
Posted: Mon Jan 06, 2025 5:19 am
IAB has today presented the Contextual Guide to Programmatic , developed by one of the working groups of the IAB Spain Programmatic Committee at an event in its offices in Madrid. The aim is to create an effective tool on contextual advertising for industry professionals.
Today we attended the presentation of the Contextual Guide in Programmatic at the offices of @IAB_Spain #IABGuiaProgramatica pic.twitter.com/806orkvjUs
The guide shows how, as concerns about online privacy increase and the norway number data use of personal variables is limited, contextual technologies for understanding the environment become more relevant for digital actors.
Artificial intelligence and its possibilities according to the IAB
Previously, we were limited to understanding the environment by certain keywords , but this has changed. Now, advanced Artificial Intelligence models define contextual audiences to bring brands and agencies closer to their potential consumers. This is because they offer greater precision in Brand Safety capabilities when it comes to limiting the appearance of negative content.
Today we attended the presentation of the Contextual Guide in Programmatic at the offices of @IAB_Spain #IABGuiaProgramatica pic.twitter.com/806orkvjUs
The guide shows how, as concerns about online privacy increase and the norway number data use of personal variables is limited, contextual technologies for understanding the environment become more relevant for digital actors.
Artificial intelligence and its possibilities according to the IAB
Previously, we were limited to understanding the environment by certain keywords , but this has changed. Now, advanced Artificial Intelligence models define contextual audiences to bring brands and agencies closer to their potential consumers. This is because they offer greater precision in Brand Safety capabilities when it comes to limiting the appearance of negative content.