Privacy could be the main asset of Apple's search engine
Posted: Mon Jan 06, 2025 5:27 am
Although their respective businesses are not 100% compatible, Apple and Google are rivals in many areas and it seems that the company with the apple company has a grudge against the internet giant, who it wants to put in trouble in the coming years.
The most conspicuous rivalry between Apple and Google is the one that both companies maintain in the field of mobile operating systems with iOS and Android respectively . However, this rivalry could soon be joined by another confrontation that could make the (more or less hidden) war in which both companies have been involved for some time even bloodier.
According to Arstechnica , Apple is reportedly looking to take on Google by launching its own search engine. The creation of a search engine by the company led by Tim Cook is by no means new and dates back at least a decade.
However, Apple's plans in this particular area have been systematically torpedoed by a circumstance in which the powerful gentleman of money comes into play (and not so much the technical capabilities of the company from the apple company). Today Apple receives a sum of 12 billion dollars from Google to establish the search engine of the Mountain View company as the default on its mobile devices. The eventual launch of a search engine by Apple would therefore mean that those from Cupertino would be deprived of this substantial sum of money.
Internally named "Apple Search," the search engine that the Apple croatia number data company is reportedly working on would generate billions of searches a day and would have enough capacity to eat into Google's market share.
Apple's search engine would be based on privacy , which would be its main competitive advantage over Google's search engine. Although some consider Apple's commitment to privacy , whose flagship is the "App Tracking Transparency" (ATT) tool on the iPhone, to be cynical and hypocritical, the company wants privacy to be the backbone of its new search engine as well.
Josh Koenig, chief strategy officer at Pantheon, predicts that Apple could “take a significant bite” out of Google’s current 92% market share in the search industry by deploying its own search engine on more than 1.2 billion iPhones. However, by launching its own search engine, Apple would also lose the $12 billion Google pays it to be the default search engine on Safari.
Beyond the eventual launch of its own search engine, Apple has more “weapons” up its sleeve to hurt Google. This “weapons” includes its maps application, which, although it came out of the shell in 2012 with more pain than glory, has gradually added improvements (a 3D driving mode, the “Flyover” function to fly over cities or an increasingly precise “Street View”) that have managed to put it on par with Google Maps.
Recently, Apple Maps has also pulled a new feature out of the hat ( Business Connect ) that allows users to connect with businesses in their area.
On the other hand, we must not forget that Apple is slowly but surely laying the foundations for a real advertising empire . Taking advantage of its omnipresence on mobile devices, Apple's advertising business could be worth 30 billion euros by 2026 (a monumental
The most conspicuous rivalry between Apple and Google is the one that both companies maintain in the field of mobile operating systems with iOS and Android respectively . However, this rivalry could soon be joined by another confrontation that could make the (more or less hidden) war in which both companies have been involved for some time even bloodier.
According to Arstechnica , Apple is reportedly looking to take on Google by launching its own search engine. The creation of a search engine by the company led by Tim Cook is by no means new and dates back at least a decade.
However, Apple's plans in this particular area have been systematically torpedoed by a circumstance in which the powerful gentleman of money comes into play (and not so much the technical capabilities of the company from the apple company). Today Apple receives a sum of 12 billion dollars from Google to establish the search engine of the Mountain View company as the default on its mobile devices. The eventual launch of a search engine by Apple would therefore mean that those from Cupertino would be deprived of this substantial sum of money.
Internally named "Apple Search," the search engine that the Apple croatia number data company is reportedly working on would generate billions of searches a day and would have enough capacity to eat into Google's market share.
Apple's search engine would be based on privacy , which would be its main competitive advantage over Google's search engine. Although some consider Apple's commitment to privacy , whose flagship is the "App Tracking Transparency" (ATT) tool on the iPhone, to be cynical and hypocritical, the company wants privacy to be the backbone of its new search engine as well.
Josh Koenig, chief strategy officer at Pantheon, predicts that Apple could “take a significant bite” out of Google’s current 92% market share in the search industry by deploying its own search engine on more than 1.2 billion iPhones. However, by launching its own search engine, Apple would also lose the $12 billion Google pays it to be the default search engine on Safari.
Beyond the eventual launch of its own search engine, Apple has more “weapons” up its sleeve to hurt Google. This “weapons” includes its maps application, which, although it came out of the shell in 2012 with more pain than glory, has gradually added improvements (a 3D driving mode, the “Flyover” function to fly over cities or an increasingly precise “Street View”) that have managed to put it on par with Google Maps.
Recently, Apple Maps has also pulled a new feature out of the hat ( Business Connect ) that allows users to connect with businesses in their area.
On the other hand, we must not forget that Apple is slowly but surely laying the foundations for a real advertising empire . Taking advantage of its omnipresence on mobile devices, Apple's advertising business could be worth 30 billion euros by 2026 (a monumental