Players will be able to experiment with the brand's
Posted: Mon Jan 06, 2025 5:33 am
H&M wants to capture the attention of young people and has therefore decided to delve deeper into Web3 with “ Looptopia ”, a virtual city that they consider to be an experiment in virtual fashion .
“Turns out work CAN be all fun and games! We’re proud to share that we’re launching our very own H&M Loooptopia game on Roblox ,” says Max Heirbaut, Global Head of Brand Experience & ECD Metaverse at H&M.
Lootopia is an immersive experience that can be found within the Roblox metaverse . albania number data In this video game we can jump between worlds, play minigames and attend fashion shows, among other adventures. The virtual city brings together social interaction in three different alternative worlds: Rainbooow Fields, Neon Studiooo and Fabric Fooorest.
virtual garments and create their own design using materials and patterns that represent the brand.
On the other hand, Max assures that the virtual and the physical are becoming equally important and he believes that this is an exciting playground for H&M. “How we present ourselves in the digital world will matter just as much as we do in the physical world. With young people today, it is already equally important how they present themselves at a Roblox party, as it is at a physical one .”
“At H&M, we’re constantly looking for new ways to reach our customers, and with so many of them popping up in the metaverse, it made sense for us to connect with them there in a new, fun and engaging way,” Linda Li, head of customer activation and marketing for H&M Americas, told Adweek .
“Turns out work CAN be all fun and games! We’re proud to share that we’re launching our very own H&M Loooptopia game on Roblox ,” says Max Heirbaut, Global Head of Brand Experience & ECD Metaverse at H&M.
Lootopia is an immersive experience that can be found within the Roblox metaverse . albania number data In this video game we can jump between worlds, play minigames and attend fashion shows, among other adventures. The virtual city brings together social interaction in three different alternative worlds: Rainbooow Fields, Neon Studiooo and Fabric Fooorest.
virtual garments and create their own design using materials and patterns that represent the brand.
On the other hand, Max assures that the virtual and the physical are becoming equally important and he believes that this is an exciting playground for H&M. “How we present ourselves in the digital world will matter just as much as we do in the physical world. With young people today, it is already equally important how they present themselves at a Roblox party, as it is at a physical one .”
“At H&M, we’re constantly looking for new ways to reach our customers, and with so many of them popping up in the metaverse, it made sense for us to connect with them there in a new, fun and engaging way,” Linda Li, head of customer activation and marketing for H&M Americas, told Adweek .