The disappearance of UA (Universal Analytics) measurement is imminent. For this reason, the creation of its replacement, Google Analytics 4, has emerged in order to continue collecting data on our websites.
As the GA4 installation process can be somewhat complex, Flat 101, a company expert in the digital world, wanted to offer a simpler and more effective alternative through Tealium IQ.
Tealium IQ is a tool known as Tag Manager that allows you to introduce code lithuania number data snippets into your site or app.
Sergio García, a data analyst at Flat 101, has published an article in which he explains in detail the steps to follow to install this tool. The expert warns that before starting to implement GA4, it is necessary to have created a Google Analytics account and a GA4 property.
Once this step is resolved, Sergio indicates three key steps to facilitate the configuration:
2. Load rules configuration .
3. And finally the configuration of the Data mapping.
TAG CONFIGURATION
“We will go to the Tag Marketplace and add a GA4 tag.”
Google Analytics - Flat 101