What is your target audience looking for?
Posted: Mon Jan 06, 2025 5:44 am
market beat So, when determining the design directions most suitable for use on your landing pages, think about the following two factors: What does your brand stand for? Dependability? Luxury? Quality? Communicate these differentiators through your design choices to ensure your audience feels comfortable buying from your brand. If they're still in the top to mid stages of the buyer's journey, they'll appreciate it if you focus your landing page design on delivering valuable information or resources. However, if they're ready to convert (or almost ready), a more pragmatic and conversion-oriented approach is far more likely to get them to sign up for a free trial or convince them to buy your products.
Optimize for Performance and Accessibility bolivia whatsapp phone number When aiming to generate leads via your landing pages, you must do everything you can to ensure that web visitors enjoy interacting with your site. Yes, design plays a tremendous role in convincing people to read through the content of a webpage — Adobe found that almost % of consumers prefer beautiful webpages over their utilitarian counterparts. But you also need to look at conversion and engagement statistics. You'll notice that technical performance has a far bigger impact on how your target audience feels about your landing pages (and how likely they are to convert): Optimize for Smaller Screens As of May , % of all website traffic comes from mobile devices.
So, if you want your landing pages to appeal to your target audience and generate leads, you must optimize for smaller screens. Improve Loading Speed Research shows that page load speed directly influences conversion rates. According to Google, a -second increase in site load times boosts the chances of a visit turning into a bounce by %. Moreover, Google has confirmed that site speed represents a core ranking factor (which can increase or decrease the chances of your landing pages appearing at the top of SERPs). Remove Accessibility Issues According to research, % of websites have accessibility issues, preventing a sizable chunk of users from seamlessly interacting with these pages.
Optimize for Performance and Accessibility bolivia whatsapp phone number When aiming to generate leads via your landing pages, you must do everything you can to ensure that web visitors enjoy interacting with your site. Yes, design plays a tremendous role in convincing people to read through the content of a webpage — Adobe found that almost % of consumers prefer beautiful webpages over their utilitarian counterparts. But you also need to look at conversion and engagement statistics. You'll notice that technical performance has a far bigger impact on how your target audience feels about your landing pages (and how likely they are to convert): Optimize for Smaller Screens As of May , % of all website traffic comes from mobile devices.
So, if you want your landing pages to appeal to your target audience and generate leads, you must optimize for smaller screens. Improve Loading Speed Research shows that page load speed directly influences conversion rates. According to Google, a -second increase in site load times boosts the chances of a visit turning into a bounce by %. Moreover, Google has confirmed that site speed represents a core ranking factor (which can increase or decrease the chances of your landing pages appearing at the top of SERPs). Remove Accessibility Issues According to research, % of websites have accessibility issues, preventing a sizable chunk of users from seamlessly interacting with these pages.