How can Human-centered design support customer experience?

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In 1980, Apple asked IDEO to develop a mouse for their new computer, the Lisa. Previous design attempts by Douglas Englebart and Xerox PARC had produced results that were too expensive and difficult to industrialize. The Apple mouse had to be more reliable and cost less than previous versions (at least -10%). The IDEO team created a highly effective and significantly cheaper mechanism to operate the device, produced a sort of plastic "rib cage" to hold all the components together, tested and refined the other elements, from the audible and tactile click of the button to the rubberized coating of the ball. The design of the basic mechanism that resulted has remained virtually unchanged ever since and is used in all mechanical mice produced to this day. IDEO, the company that created the Apple mouse forty years ago, was probably the first design and consultancy firm to have put the concept of Human-centered design into practice, combining it with the methodologies of Design thinking.

Duolingo is the language learning app that everyone uses at least once hong kong whatsapp resource in their life. With over 120 million users worldwide and 19 languages ​​taught, Duolingo has transformed an expensive process into an experience accessible to millions of people (many of whom would not have been able to afford more complete but too expensive courses). Duolingo's design is human-centered: the app follows a playful logic to attract and maintain constant user engagement, the interface is very simple to use and a system of rewards and reminders (via email or mobile notifications) motivate the public to participate.

When Spotify came along, it showed how inadequate the ways of purchasing and consuming music that had been around until then were; it revealed a problem before users even recognized it. Having access to a virtually limitless amount of music collected and organized in one place, for a monthly fee, was exactly the tailored, useful, personalized service that consumers were willing to pay for (and pay even higher fees for premium plans).