5 types of memberships you can offer in your business
Posted: Mon Jan 06, 2025 5:55 am
Offering a subscription in your business represents an opportunity to have constant income by providing a product, service or content on a recurring basis. Streaming platforms or gyms, for example, have different types of memberships to attract customers and that can serve as inspiration for your brand.
Have you thought about giving your business a new lease on life and at the same time building a long-lasting relationship with your customers? If the answer is yes, thinking about how to create a membership should be among your next goals.
Nowadays, if a business is not updated, it will be very difficult for it to achieve its objectives and grow in the market. In fact, users are increasingly demanding with brands and phone data prefer products or services that give them a benefit in their daily lives.
To stand out from your competition, it's important to know the different types of memberships that exist and how you can create one for your business.
Let's get started!
What is a membership?
A membership is a business model in which a brand offers a recurring exchange to a user, who can receive a product, service or be part of an exclusive community.
There are free memberships or subscriptions (like some newsletters ) and paid ones (like those offered by gyms or streaming platforms ).
Types of memberships for your business
Digital content
Physical products
Community
Services
Combined
1. Digital content
This is one of the types of memberships that has seen the most growth in recent years thanks to the arrival of new technological tools. Here, the client pays a business on a recurring basis with the aim of obtaining a digital product , such as a document, software, images, videos, or templates to perform tasks.
Learn more
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2. Physical products
Physical product memberships are widely used by brands to attract potential customers by offering exclusive items, limited edition kits or special accessories. They are suitable for any online store.
Many businesses use this type of subscription to rotate their inventories or reinforce their marketing campaigns, creating packages or surprise boxes with sample products that can later be purchased separately.
Have you thought about giving your business a new lease on life and at the same time building a long-lasting relationship with your customers? If the answer is yes, thinking about how to create a membership should be among your next goals.
Nowadays, if a business is not updated, it will be very difficult for it to achieve its objectives and grow in the market. In fact, users are increasingly demanding with brands and phone data prefer products or services that give them a benefit in their daily lives.
To stand out from your competition, it's important to know the different types of memberships that exist and how you can create one for your business.
Let's get started!
What is a membership?
A membership is a business model in which a brand offers a recurring exchange to a user, who can receive a product, service or be part of an exclusive community.
There are free memberships or subscriptions (like some newsletters ) and paid ones (like those offered by gyms or streaming platforms ).
Types of memberships for your business
Digital content
Physical products
Community
Services
Combined
1. Digital content
This is one of the types of memberships that has seen the most growth in recent years thanks to the arrival of new technological tools. Here, the client pays a business on a recurring basis with the aim of obtaining a digital product , such as a document, software, images, videos, or templates to perform tasks.
Learn more
Article
Content marketing: what it is and how to use it to sell
Image from: Content Marketing: What It Is and How to Use It to Sell
2. Physical products
Physical product memberships are widely used by brands to attract potential customers by offering exclusive items, limited edition kits or special accessories. They are suitable for any online store.
Many businesses use this type of subscription to rotate their inventories or reinforce their marketing campaigns, creating packages or surprise boxes with sample products that can later be purchased separately.