Nike will present a community challenge at “SWOOSH”
Posted: Mon Jan 06, 2025 6:03 am
Nike , the sports equipment giant, is turning 50. To celebrate this milestone, the brand is creating a Web3 experience , offering athletes, creators, collectors and consumers a space to make the future of sport their own. Under the name “.SWOOSH,” the brand is inviting members of its community to create and interact on the metaverse platform .
The platform will include NIKE Inc.'s portfolio of brands, including Jordan Brand and estonia number data Converse in later versions. The company plans to introduce its first digital collection configured by NFTs created by the digital platform's community in 2023.
At welcome.swoosh.nike , the company aims to create a safe and trusted space where Nike community members can discover, create and save virtual creations, i.e. interactive digital objects. These can be sneakers, jerseys or t-shirts , which members of the community can wear in digital games and immersive experiences. In addition, they will be able to access physical products or events , such as private conversations with athletes and designers.
The platform is currently in beta, and users who want to join Nike's digital experience will be able to do so at the end of this month. The goal is to create a diverse and equal community. As the brand notes in a press release: "This involves prioritizing local communities that Nike supports through its diversity, equality and inclusion initiatives, starting with the United States and certain countries in Europe , to develop skills with them and prepare them to participate."
The brand will present its first digital collection, generated by the community of this platform, in 2023. Members of the Nike community will participate in a community challenge that will give them the opportunity to co-create a virtual product with the brand. The winners will receive royalties for the virtual product they generate on the platform.
The aim of this commitment to the virtual world is to broaden the definition of sport and contribute to its future by democratising the web3 experience, so that everyone can have, create and own an item from this new digital world.
The platform will include NIKE Inc.'s portfolio of brands, including Jordan Brand and estonia number data Converse in later versions. The company plans to introduce its first digital collection configured by NFTs created by the digital platform's community in 2023.
At welcome.swoosh.nike , the company aims to create a safe and trusted space where Nike community members can discover, create and save virtual creations, i.e. interactive digital objects. These can be sneakers, jerseys or t-shirts , which members of the community can wear in digital games and immersive experiences. In addition, they will be able to access physical products or events , such as private conversations with athletes and designers.
The platform is currently in beta, and users who want to join Nike's digital experience will be able to do so at the end of this month. The goal is to create a diverse and equal community. As the brand notes in a press release: "This involves prioritizing local communities that Nike supports through its diversity, equality and inclusion initiatives, starting with the United States and certain countries in Europe , to develop skills with them and prepare them to participate."
The brand will present its first digital collection, generated by the community of this platform, in 2023. Members of the Nike community will participate in a community challenge that will give them the opportunity to co-create a virtual product with the brand. The winners will receive royalties for the virtual product they generate on the platform.
The aim of this commitment to the virtual world is to broaden the definition of sport and contribute to its future by democratising the web3 experience, so that everyone can have, create and own an item from this new digital world.