The new context of content consumption: some numbers
Posted: Mon Jan 06, 2025 6:03 am
In the face of this undeniable growth, however, we must keep in mind that the social distancing measures imposed to combat the pandemic have actually interrupted an opposite trend that had characterized the global media economy until 2020: the reduction in growth in the consumption of online and offline content in key segments . In fact, among the main statistical evidence emerging from the survey conducted by PQ Media, of particular interest is the one that predicts a return to a pre-pandemic situation and according to which, as regards the use of traditional and digital devices, we will reach a saturation point in the near future.
The consumption of some media has already shown a slowdown in the hungary whatsapp resource second half of 2022 , due to the macroeconomic challenges that individual countries are facing, including high inflation, ongoing problems in supply chains, obstacles to energy supplies, rising interest rates and fears of an imminent recession. For some segments (middle and low income), concerns about the future have translated into cutting unnecessary consumption and in particular into a reduction in spending on media and entertainment, from books to multimedia streaming, from digital devices to related content.
New call to action
Among the results contained in the PQ media Global Consumer Media Usage Forecast 2023-2027 report , some more than others can make us understand how complex and susceptible to rapid changes is the context in which companies are called to build their media presence, especially digital.
The consumption of some media has already shown a slowdown in the hungary whatsapp resource second half of 2022 , due to the macroeconomic challenges that individual countries are facing, including high inflation, ongoing problems in supply chains, obstacles to energy supplies, rising interest rates and fears of an imminent recession. For some segments (middle and low income), concerns about the future have translated into cutting unnecessary consumption and in particular into a reduction in spending on media and entertainment, from books to multimedia streaming, from digital devices to related content.
New call to action
Among the results contained in the PQ media Global Consumer Media Usage Forecast 2023-2027 report , some more than others can make us understand how complex and susceptible to rapid changes is the context in which companies are called to build their media presence, especially digital.