Few KPIs are more important than conversion rate
Posted: Mon Jan 06, 2025 6:34 am
The quality of your content may be low. Someone may have been interested in your presentation but found your execution lacking. It may be that your site was slow and users abandoned their navigation.
You can track returning visitors in Google Analytics under the Audience tab. Just select Behaviors and then New Users vs. Returning Users.
Returning users should make up more than 30% of your traffic. If this number is too low, you are not attracting people. If it is too high (over 50%-60%), you are not attracting enough new visitors.
Increase this metric by pakistan whatsapp understanding what your audience wants to see and regularly publishing content that appeals to them. For example, if publishing blog posts on Thursdays brings in more repeat visitors than a Friday post, shift your focus to Thursdays.
Conversion rate
And by conversion we don’t just mean monetary transactions.
Conversions include any action you want your audience to take. This could be newsletter signups, ebook downloads, YouTube subscriptions, or any other measurable action that contributes to your overall content marketing strategy.
Your content marketing goals should have many stages. Each step toward profitability is a conversion for that stage.
The different types of content you produce should have individual conversions. That’s why it’s so important to measure them: a temperature check that lets you know how your content marketing plan is performing.
You can track returning visitors in Google Analytics under the Audience tab. Just select Behaviors and then New Users vs. Returning Users.
Returning users should make up more than 30% of your traffic. If this number is too low, you are not attracting people. If it is too high (over 50%-60%), you are not attracting enough new visitors.
Increase this metric by pakistan whatsapp understanding what your audience wants to see and regularly publishing content that appeals to them. For example, if publishing blog posts on Thursdays brings in more repeat visitors than a Friday post, shift your focus to Thursdays.
Conversion rate
And by conversion we don’t just mean monetary transactions.
Conversions include any action you want your audience to take. This could be newsletter signups, ebook downloads, YouTube subscriptions, or any other measurable action that contributes to your overall content marketing strategy.
Your content marketing goals should have many stages. Each step toward profitability is a conversion for that stage.
The different types of content you produce should have individual conversions. That’s why it’s so important to measure them: a temperature check that lets you know how your content marketing plan is performing.