Analysis data from Brand Analytics
Posted: Mon Jan 06, 2025 6:56 am
According to the analysis, Sber has been the most successful in the trend. Analysis data from Brand Analytics
The trend's development is more like hype: a sharp surge in mentions, a steep drop, and then a smooth, wave-like decline tending toward zero.
What is the secret of success?
The main factor is visualization. The visual should be eye-catching and intriguing to arouse the user's interest. The author of the viral video coped with this task perfectly. The creator also did not forget about the bright title, which helps to retain attention.
Screenshot from Alexandra Lysyanskaya's viral video featuring flight attendant Diniel
The second important point is the relevant target hungary whatsapp phone number audience. Women follow the author's life on the social network. Accordingly, after the video was published, girls began to actively like and repost. At the same time, the platform promotes the content first among subscribers. If the algorithm sees activity, it offers it to a wider audience. The first hours are decisive.
Last but not least is the emotional component. People tend to share things that trigger strong sensitive responses in them.
Collaborating brands tried to get into the trend, but there were no big spikes in mentions compared to the founder. Why didn't all creatives work 100%?
Source: L'Etoile
The first video follows the concept of the successful original. Namely: trendy music, good editing and professional shooting, every frame is pleasant to look at.
The main thing is that the focus is not on the brand, but on the person who unobtrusively advertises the product. People follow every move and watch the video over and over again.
The second reel puts the emphasis on the products, adding cringe-worthy comments from the character. Instead of using the already working image of a brutal and silent flight attendant, the company decided to experiment, and the charisma died.
Comments are the best indicator of creative effectiveness. What people noted under the second reel.
The trend's development is more like hype: a sharp surge in mentions, a steep drop, and then a smooth, wave-like decline tending toward zero.
What is the secret of success?
The main factor is visualization. The visual should be eye-catching and intriguing to arouse the user's interest. The author of the viral video coped with this task perfectly. The creator also did not forget about the bright title, which helps to retain attention.
Screenshot from Alexandra Lysyanskaya's viral video featuring flight attendant Diniel
The second important point is the relevant target hungary whatsapp phone number audience. Women follow the author's life on the social network. Accordingly, after the video was published, girls began to actively like and repost. At the same time, the platform promotes the content first among subscribers. If the algorithm sees activity, it offers it to a wider audience. The first hours are decisive.
Last but not least is the emotional component. People tend to share things that trigger strong sensitive responses in them.
Collaborating brands tried to get into the trend, but there were no big spikes in mentions compared to the founder. Why didn't all creatives work 100%?
Source: L'Etoile
The first video follows the concept of the successful original. Namely: trendy music, good editing and professional shooting, every frame is pleasant to look at.
The main thing is that the focus is not on the brand, but on the person who unobtrusively advertises the product. People follow every move and watch the video over and over again.
The second reel puts the emphasis on the products, adding cringe-worthy comments from the character. Instead of using the already working image of a brutal and silent flight attendant, the company decided to experiment, and the charisma died.
Comments are the best indicator of creative effectiveness. What people noted under the second reel.