When a promotional strategy is well executed, it translates into sales and customer loyalty. To help you start putting your own together, we present 30 examples of promotions that will help you create a campaign that goes beyond the classic discounts and 2×1.
These are examples of sales promotions , some more creative than others and all as effective as the objective you have in mind. You can find specific options for certain types of businesses but, with slight adjustments, they are applicable to any type of business.
What is a sales promotion?
A sales promotion is a marketing strategy designed to encourage the purchase or consumption of a product or service in a short period of time.
Its goal is to increase sales, generate interest, or attract new customers through special offers or incentives .
How to make sales promotions?
These are the steps you should follow to phone leads make effective sales promotions in your business:
Define your goal.
Segment your audience.
Define your budget.
Choose the type of promotion you will apply.
Define the medium, message and clauses of your promotion.
Create and implement your strategy.
Promote it on social media, email and other channels.
Measure and analyze the results obtained.
15 types of sales promotions
The most important types of promotions are:
Price promotions.
Quantity promotions.
Launch promotions.
Promotions for special dates.
Promotions by payment type.
Promotions with gifts or extras.
Promotions for coupons, points and discount cards.
Multi-brand promotions.
Cross-selling promotions.
Seasonal promotions.
Buyback promotions.
Loyalty promotions.
Referral promotions.
Volume promotions.
Trial or demo promotions.
Examples of product promotions
Now that you know what a sales promotion is and what types exist, we share with you some examples of product promotions that you can apply to your business. Choose the one that best suits your business strategy!
Free samples
Free samples are a great example of product promotion that works wonders in the case of launches, new lines on the market or to offer a detail that later results in a purchase.
Many businesses use them, from perfumes, cosmetics and beauty products to consumer products such as soft drinks, dairy products, candy or snacks.
Free shipping
This is one of the most commonly used sales promotions in e-commerce, as free shipping promotions help motivate buyers to make their purchase.
To do it correctly, take into account the average shipping cost, work with pre-paid shipping guides or check how your online store's logistics service works, so that it doesn't eat up the profits you can get by applying this promotion.