If the customer journey is a trip, these are the 5 stages your customer will go through:
1. Awareness or awareness
At this stage, the customer recognizes a latent pain point and begins to look for a solution to their problem, need or desire. How? They search online for keywords, read blog articles, browse forums and start looking at options.
Here is your opportunity to promote your brand with interesting educational content to grab their attention .
2. Consideration
At this stage, the customer begins to evaluate phone data the market, research product and service options, and compare competitors. Your brand is being directly considered alongside others. It is important to optimize the experience at the touch points that establish purchasing criteria and highlight the differential value of your business .
3. Decision
At this stage, the customer narrows down their list of options and more closely evaluates products or services to make a final decision. They will consider prices, customer service quality and brand values . It is time to take care of these aspects and launch more direct commercial actions such as promotions and discounts .
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4. Acquisition
Congratulations! Your customer has completed their transaction and started using your product or service. It’s important to make the shopping experience engaging and intuitive . Once the purchase is complete, follow up and make sure the customer receives any initial help they need.
5. Loyalty
This is the time to not rest on your laurels. After all the previous effort, it is essential to take care of the interaction that customers have with your brand after the purchase .
We give you 10 strategies so that your clients fall in love with your brand , recommend you and never leave you.