Trend-aware customers account for the smallest proportion of angel customers and pay more attention to whether the solution of the product/service is consistent with their own judgment of the trend. Trend-aware customers are the most ideal seed user type for serving new brands and the best user type for new brand verification. For example, you are a marketing manager and my product is a customer relationship management system. Under the development trend, as a marketing manager, you realize that there is an opportunity to take over customer leads and judge the intention level through conversational robots, that is, to shorten the customer journey by replacing work.
This is a self-generated demand, so you begin to actively look for qatar whatsapp resource solutions for this type of product. You may raise this question in a community or actively search for the keyword marketing robot and find my official website article. You initially judge that my ideas are consistent with yours, so you leave your information and we enter the solution demonstration phase. Problem-driven type, or pain point-driven type, is aware of problems in its own business/management and actively seeks solutions. This type of customer has a high demand index but a low trust index in the brand.Pay more attention to the industry ranking of the service brand.
The successful cases of similar customers generate initial trust and enhance trust through the demonstration of specific solutions. In the marketing process, the acquisition of problem-driven customers depends more on the company's positioning of the core value proposition of the demand scenario and the presentation of solutions. For example, you are a marketing manager and my product is a customer relationship management system. The person in charge of market acquisition reported to you that the sales department did not take the assigned leads seriously. The sales manager said that they followed up on the leads, but the intention rate was relatively low and the quality of the leads was not high.
Enterprise Solutions Consultant
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