he first half of 2022 closes with 9% more investment in digital advertising compared to the same period in 2021. This figure represents an increase of 58% over the first half of 2020 , going from 49% to 55% .
The weights in digital advertising investment in Q1 and Q2 of the years 2021 and 2022 are very even, with a more normalized behavior. All this compared to 2020, where the first semester saw greater investment than the second. Adjinn analyzes and summarizes all the information:
Adjinn evolution of digital advertising investment in the first half of the year
Digital advertising investment curves for the years 2020, 2021 and until June 2022
To date, 2022 remains above 2021 with a parallel evolution of its curves. On the other hand, the 2020 curve is very different due to the circumstances of the pandemic year:
Evolution by sectors
Despite the loss of investment share compared to previous periods, the automotive sector israel number data leads the ranking with 7.4% of SoV; it is followed by the distribution sector (6.7%) and in third place finance (5.5%). The tourism, IT, home and beauty and hygiene sectors stand out as the sectors that have gained points in investment share compared to previous periods:
Adjinn evolution by sectors
Adjinn Charts .
The companies that invested the most in digital advertising in February 2022
Renfe took first place with 5.30%, ahead of Securitas Direct (2.32%) and Peugeot (2.14%), in second and third place, respectively.
The top five advertisers that have invested the most in the internet are completed by CaixaBank (2.11%) and El Corte Inglés (1.71%). They are followed by Vodafone (1.65%), Maestralia (1.64%), SEAT (1.52%), Etoro (1.46%) and Samsung (1.27%). In January, Amazon led the ranking, along with Vodafone and SEAT , which followed on the podium.
As for the websites that have opted most for digital advertising investment, YouTube continues to lead the list, with 17.13%. The platform continues to top this ranking, a position it has not been able to lose in recent months.
Marca (6.83%) and El País (5.44%) are next and close the top three. Behind them we find: El Mundo (4.89%), AS (4.51%), La Vanguardia (3.47%), ABC (3.05%), Antena 3 (2.89%), Telecinco