What marketing trends will characterize 2023?

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What are the main digital marketing trends that we are likely to see in 2023? No one can say for sure, but based on careful observation of the recent past and without making wild predictions, industry professionals are able to offer insights into some of the possible evolutions.

In this article we will try to identify which trends could characterize the immediate future of digital marketing .

In most cases, these are phenomena that have existed for a few years usa whatsapp resource but are now showing their full potential: more or less underground currents of a marketing that seems destined to become even more diversified and inclusive . A marketing that is not only in tune with the imagination of customers but also capable of taking on their concrete needs.

According to Marketing Insider Group, the most influential digital marketing trends that will emerge in the coming months demonstrate a renewed focus on everything related to content visualization and will especially influence customer experience and employee engagement .

We can also add, as a preliminary point, that in order to fuel the conversation with customers, whether acquired or potential, marketers will probably have to draw on themes that the target audiences can feel relevant , they will have to avoid simplifications when addressing emerging markets (for example, Asian markets, which have grown a lot in the last decade and which are expected to continue to grow in the next ten years) or when interacting with culturally connoted groups (such as the highly courted and very often misunderstood Generation Z).