This is all important because it combines the nature of mobile gaming with reward videos . Consumers don't hang up when the ad starts, but rather the opposite. They get hooked and interact with it. And almost half of consumers remember the ads they interact with when they hit the reward video.
What we see in the mobile gaming environment is something that doesn't happen in other channels, such as YouTube, where when the ads appear, consumers change the browser tab or skip them. Also, if they are desktop ads, they are often blocked by ad blockers . And in the case of television, when there is a commercial break, it is common for consumers to take advantage of it to oman number data do something else. Therefore, it can be said that the reward video is the only advertising format that guarantees that users will see the ads.
In addition, this ad format has a high penetration among different demographic groups. In the case of millennials , for example, three-quarters of them accept them. And in the case of parents, 67% of them are in favor of watching a rewarding video ad. Added to this is the positive element that the consumer chooses when and how to watch an ad, so their feelings towards the brand are more positive.
Since 2018, Adsmovil began its evangelization of mobile gaming to brands and advertisers, taking into account that in other markets it was already starting to gain strength, there were already several players in the market and campaigns were being run that took advantage of the massive reach of the mobile gaming audience. This wave began with direct-to-consumer (DTC) brands and digital native companies. However, now, automotive and consumer goods companies are implementing it in the same way as they do with social networks. And mobile games are also a huge opportunity for brands. When clients ask us about our strategy in the mobile gaming sector, we explain to them that today this environment is just another channel, like others such as social networks or OTT audiovisual content streaming platforms.