Tangana and Residente, has made this decision
Posted: Mon Jan 06, 2025 9:09 am
More and more brands are betting on the world of eSports, aware of the possibilities it offers when it comes to reaching younger (and not so young) generations. Sony Music Spain is one of the latest companies to join the online sports game. It does so as an official partner of Giants .
The record label, home to artists such as Rosalía, C. to connect with the public in this field. But, in addition, it must be taken into account that the followers of professional video game comp kuwait number data etitions also consume songs, concerts and content from their favourite groups and singers.
The collaboration will see the music label and the eSports club design joint content and campaigns that will be published throughout the year. Interviews, streaming, live music, visits to the Home of Giants or events with the team's creators and artists are just a small taste of what is to come.
Sony Music Spain will be present on social media and on the club's, players' and creators' channels. To promote this alliance, an advertisement has been launched featuring players and streamers from the organization , such as Th3Antonio, Toño Nen, Oscar Brock and Maxlore. The audiovisual piece has a fun character and tells the story of the boy band 'GTS' and how it debuted in the world of music.
If you cannot view the embedded video correctly, click here
«We are very pleased with this partnership. First, because Sony Music is a leading company in its industry with world-class artists and top-level productions; second, because an alliance of this kind will produce great content that will delight fans. We see the synergy between eSports and music as natural ,» says José R. Díaz , CEO of Giants.
" The goal is to demonstrate our passion for content and music to provide fun and entertainment , and this agreement comes to establish a strategic alliance for the development of content linked to music and eSports," says Domingo Olivo , marketing director of Sony
The record label, home to artists such as Rosalía, C. to connect with the public in this field. But, in addition, it must be taken into account that the followers of professional video game comp kuwait number data etitions also consume songs, concerts and content from their favourite groups and singers.
The collaboration will see the music label and the eSports club design joint content and campaigns that will be published throughout the year. Interviews, streaming, live music, visits to the Home of Giants or events with the team's creators and artists are just a small taste of what is to come.
Sony Music Spain will be present on social media and on the club's, players' and creators' channels. To promote this alliance, an advertisement has been launched featuring players and streamers from the organization , such as Th3Antonio, Toño Nen, Oscar Brock and Maxlore. The audiovisual piece has a fun character and tells the story of the boy band 'GTS' and how it debuted in the world of music.
If you cannot view the embedded video correctly, click here
«We are very pleased with this partnership. First, because Sony Music is a leading company in its industry with world-class artists and top-level productions; second, because an alliance of this kind will produce great content that will delight fans. We see the synergy between eSports and music as natural ,» says José R. Díaz , CEO of Giants.
" The goal is to demonstrate our passion for content and music to provide fun and entertainment , and this agreement comes to establish a strategic alliance for the development of content linked to music and eSports," says Domingo Olivo , marketing director of Sony