2) Build a hybrid customer experience
Posted: Mon Jan 06, 2025 9:09 am
Industry players are increasingly moving toward a hybrid customer experience model : a model in which, in the different phases of the funnel, offline and in-person contact opportunities alternate with online ones. In this scenario, insurance digital marketing is effective both in the upper part of the funnel, to guide the generation and qualification of leads , and once the negotiation has concluded, to help agents cultivate the relationship over time . Traditional “face-to-face” communication methods (including telephone) are synergistically supported by digital channels and interactive formats, such as personalized videos and responsive micro sites , which in the case of the most advanced product lines , such as those of Doxee , are built using automated platforms and use data relating to the situation of each user to open a real dialogue space.
In this hybrid approach, a traditional agency concept – in which referral activity greece whatsapp resource is still very often based on informal and personal relationships (family and friends) – is combined with digital marketing initiatives, thanks to which it is possible to reach larger audiences , limit specific segments of potential customers and interact in real time with existing and potential customers.
Similarly to what happens with banking , the aim of insurance digital marketing is not to convey a description of the product features (which would serve, at most, to build generic proposals to attract a less qualified demand) but to contribute to creating experiences richer in features by drawing on online and mobile platforms .
3) Focus on omnichannel and personalization
A hybrid customer experience is even more effective if the company adopts an omnichannel approach : by declining the message on the channels most frequented by customers, insurance companies adapt it to the strengths and characteristics of each platform and are thus able to offer seamless connectivity. In practice, each agent or operator involved in various capacities in the management of a contact can interact through multiple touchpoints, remotely or in person. In this sense, omnichannel represents the inevitable evolution of insurance digital marketing .
In this hybrid approach, a traditional agency concept – in which referral activity greece whatsapp resource is still very often based on informal and personal relationships (family and friends) – is combined with digital marketing initiatives, thanks to which it is possible to reach larger audiences , limit specific segments of potential customers and interact in real time with existing and potential customers.
Similarly to what happens with banking , the aim of insurance digital marketing is not to convey a description of the product features (which would serve, at most, to build generic proposals to attract a less qualified demand) but to contribute to creating experiences richer in features by drawing on online and mobile platforms .
3) Focus on omnichannel and personalization
A hybrid customer experience is even more effective if the company adopts an omnichannel approach : by declining the message on the channels most frequented by customers, insurance companies adapt it to the strengths and characteristics of each platform and are thus able to offer seamless connectivity. In practice, each agent or operator involved in various capacities in the management of a contact can interact through multiple touchpoints, remotely or in person. In this sense, omnichannel represents the inevitable evolution of insurance digital marketing .