If you've wondered how to sell shoes on Instagram or are interested in knowing how to sell shoes online, you've come to the right place.
In this article we will give you the keys to start your entrepreneurial project and earn money online by selling tennis shoes, sandals, loafers and any other type of footwear you have in mind, without the need to have a physical store.
So, whether you already have shoe suppliers in mind or are just developing your brand concept, you will find this guide very useful.
On the other hand, if you don't have an online store yet, try Tiendanube ! This e-commerce platform is easy to use, fast and effective, and allows you to create your website to sell online without needing advanced programming or design knowledge.
Boost your brand by creating your own online store.
Can you sell shoes on Instagram?
Yes, it is possible to sell shoes on number database Instagram in accordance with Meta's business policies and guidelines. However, in order to do so, you must meet certain requirements, such as:
Comply with Meta policies.
Represent your company and domain.
Be in an accepted market.
Demonstrate trustworthiness.
Provide accurate information and follow best practices.
If you want more details about these requirements, you can learn more about them and the commercial eligibility of Facebook and Instagram at this link .
Guide on how to sell shoes on Instagram.
How to sell shoes on Instagram?
Once you've checked Meta's terms and conditions for selling shoes on their platforms, this step-by-step checklist will help you figure out how to sell used, vintage , or new shoes on Instagram .
Create an Instagram account for your shoe store
Activate Instagram Shopping.
Connect Instagram to your sales page.
Take good photos of your products.
Build your product catalog on Instagram Shopping.
Design a content calendar.
Run promotions on Instagram Ads.
Consider running an influencer marketing or affiliate marketing campaign.
Try dynamics on Instagram like Live Shopping .
Use hashtags to sell shoes.
Give us a chance to explain each step further to avoid any doubts. If you want to know how to sell shoes on Facebook , you will see that the process is very similar.
1. Create an Instagram account for your shoe store
This is perhaps one of the most obvious steps, but also one of the most important.
To sell shoes on Instagram and Facebook, you'll need a business account for your brand. On Facebook, you can do this through a business page, while on Instagram, you'll need to create an account and enable the necessary fields to turn it into a professional profile.
Tip: If you don't have a brand yet, we recommend reading: Creating a brand name: how to choose the best one for your business?
2. Activate Instagram Shopping
If your shoe business is located in Mexico, once you have created your Instagram account, the next step will be to activate the Instagram Shopping feature.
To do this successfully, you can use this guide where we explain how to sell more using Instagram Shopping , its main advantages and the steps you must follow to activate this feature.
Important: By Meta's decision, Facebook and Instagram Shopping are not available in Argentina, Colombia and Chile as of August 10, 2023.