E - commerce marketing is the set of promotional practices used to attract traffic to an online store. These actions are also aimed at converting these leads into customers.
According to Ebanx’s study , “Beyond Borders,” e-commerce in Latin America is expected to grow 30% year-over-year until 2025. This industry will continue to expand and competition will become increasingly greater, making e-commerce marketing a fundamental tool for staying relevant.
This strategy can attract new customers and retain those who have already purchased from your site. However, it does require time and planning. You must keep track of activities and processes, stock tracking , sales, marketing campaigns and customer loyalty.
It may seem complicated, but don't number library worry! In the following sections, we will talk about what e-commerce marketing is, why it is important, and some strategies and tactics to apply to your business.
And if you are looking for an organizational method that simplifies daily management and allows you to achieve your goals, then the answer is Tiendanube. The region's leading e-commerce platform focuses on providing solutions to boost marketing actions, improve customer service, create effective loyalty strategies and increase the sales ratio.
Keep reading to find out which Tiendanube apps will help you sell more and better with an e-commerce marketing strategy! Create a free online store. The key to reaching more people is knowing the user's needs, carrying out a good keyword study and creating focused campaigns with a specific purpose.
Email marketing
This is another resource included in the types of digital marketing, which aims to attract, convince and maintain constant communication with your prospects and clients. Email marketing is a very effective way to remind them that your business is there for them.