Optimizing communication: this is how innovation is achieved in the insurance sector
Posted: Mon Jan 06, 2025 9:39 am
According to McKinsey , companies in the insurance market , whether they want to grow further or consolidate their acquired positioning, must design value propositions that do not only concern products and actuarial mechanisms but also incorporate actions aimed at increasing customer engagement. This is where strategies orchestrated between different corporate functions, especially marketing and sales , play a decisive role, aiming to modernize and digitize distribution and communication platforms . This means developing a more detailed profile of each segment, generating proposals based on the unique needs of customers, and personalizing offers and messages.
Putting customers and technology at the center to achieve true innovation switzerland whatsapp resource in the insurance sector does not mean “owning” the relationship with the customer, rather it means taking charge of the customer's problems to try to solve them in the most efficient way possible, avoiding redundant information and repetitions, minimizing waiting times, streamlining front desk operations, ensuring an attentive and effective remote assistance service.
Any company operating in insurance can, using the right mix of automated tools and content, such as interactive videos and personalized websites, exploit every opportunity for interaction to create valuable relationships and transform any communication, even transactional ones, into decisive moments within a truly innovative customer experience.
Putting customers and technology at the center to achieve true innovation switzerland whatsapp resource in the insurance sector does not mean “owning” the relationship with the customer, rather it means taking charge of the customer's problems to try to solve them in the most efficient way possible, avoiding redundant information and repetitions, minimizing waiting times, streamlining front desk operations, ensuring an attentive and effective remote assistance service.
Any company operating in insurance can, using the right mix of automated tools and content, such as interactive videos and personalized websites, exploit every opportunity for interaction to create valuable relationships and transform any communication, even transactional ones, into decisive moments within a truly innovative customer experience.