1 million people visited the Carrefour Italia store compared to 12 million in the French one;
Posted: Mon Jan 06, 2025 9:51 am
As regards the delivery practices of goods, despite the promotions offered by many large-scale retail chains , the vast majority of Italian consumers opt for home delivery (74%) and the preference for collection at the point of sale (18%) and through lockers distributed throughout the city (8%) remains low.
In this part of 2022, large -scale retail trade has enjoyed a significant azerbaijan whatsapp resource increase in visits (+78% from January 2020 to March 2022). A very respectable figure – crucial if we consider that the new post-pandemic normality was immediately called into question by recent international events, first and foremost the conflict in Ukraine. However, it is a result that must be scaled down if we compare it with the performances recorded in other foreign markets or on other marketplaces. To give an idea of the different orders of magnitude, let's try to think that in March of this year:
compared to Amazon's 182.7 million visits, the top ten Italian large-scale retail trade stores (Bennet, Carrefour, Conad, Coop, CosìComodo, EasyCoop, Esselunga, Everli, Pam Panorama, Tigros) welcomed a total of just 5.7 million users.
It is no longer sufficient to explain the reasons for this “slow” growth by limiting ourselves to the poor digital literacy of Italian consumers (which is not so poor, as we have just seen, at least as far as online shopping is concerned). What IlSole24Ore highlights by analyzing consumer navigation on the main five GDO stores , is a disaffection, often mixed with real annoyance, towards classic promotional tools – such as mega banners on the home page. Navigation by category and via search engine, on the other hand, is much more effective.
In this part of 2022, large -scale retail trade has enjoyed a significant azerbaijan whatsapp resource increase in visits (+78% from January 2020 to March 2022). A very respectable figure – crucial if we consider that the new post-pandemic normality was immediately called into question by recent international events, first and foremost the conflict in Ukraine. However, it is a result that must be scaled down if we compare it with the performances recorded in other foreign markets or on other marketplaces. To give an idea of the different orders of magnitude, let's try to think that in March of this year:
compared to Amazon's 182.7 million visits, the top ten Italian large-scale retail trade stores (Bennet, Carrefour, Conad, Coop, CosìComodo, EasyCoop, Esselunga, Everli, Pam Panorama, Tigros) welcomed a total of just 5.7 million users.
It is no longer sufficient to explain the reasons for this “slow” growth by limiting ourselves to the poor digital literacy of Italian consumers (which is not so poor, as we have just seen, at least as far as online shopping is concerned). What IlSole24Ore highlights by analyzing consumer navigation on the main five GDO stores , is a disaffection, often mixed with real annoyance, towards classic promotional tools – such as mega banners on the home page. Navigation by category and via search engine, on the other hand, is much more effective.