How to Create Effective Calls to Action for Lead Generation

[Shishirgano9]

According to Pierre-Olivier Valet. editor-in-chief of RTS .Swiss Radio and Television.. this is the key to dusting off the news broadcasts of major European public media. In a report by the European Broadcasting Union .EBU. entitled “The Future of the Television News Bulletin.” he interviews several major media executives to learn how to remain relevant in a fragmented media landscape. We offer you an analysis of the most promising initiatives. including the editorial shift of Estonian television .Eesti Rahvusringhääling abbreviated to ERR. towards “Digital First .


” Anvar Samost. news director. spoke to us. By algeria telegram Aude Nevo. France Télévisions Information MediaLab Estonian news. top of the class In a changing media environment marked by the rise of video on demand. growing distrust of traditional media and the proliferation of news platforms. the future of traditional public media seems uncertain . “Just as cable television led to an explosion in the number of channels and increased competition. the web and the emergence of social networks. combined with the invention of the smartphone. have led to further fragmentation of audiences.” analyzes Pierre-Olivier Valet.


Faced with these challenges. public media. including their television news. must redouble their efforts to reinvent themselves. With only 630 employees. Estonian Television has been ahead of this change. initiating an editorial transition to a “Digital First” approach in 2017. With its five radio channels.