Gambling mechanics in video games
Posted: Tue Jan 07, 2025 3:29 am
Developers can also personalize the game storefronts, either based on the preferences of a specific player or to test hypotheses similar to an A/B test.
RFM analysis is often used to identify payment clusters and form patterns, which can be used to segment players by purchase frequency and amount, thereby identifying users who bring in more money.
Researching audience retention and churn is another kazakhstan whatsapp phone number key point for most developers. Based on this data, project creators can find unobvious problems and fix them.
Criticism of Star Wars: Battlefront II has led to loot boxes being compared to gambling in many ways. In fact, similar mechanics are used in gacha games — the name comes from the Japanese word "gashapon," which refers to vending machines that sell toys in clear plastic containers. The main idea behind gashapon is a "blind" purchase: a person simply inserts a coin, turns a handle, and receives a random capsule.
In gacha games, it works like this: a gamer can only purchase a number of characters or items using the gacha mechanic. To do this, he needs to use a certain amount of in-game currency and "spin" the virtual gashapon, after which he will receive a random item.
Most often, users need to spend quite a few attempts to get what they want, because the probability of getting something valuable in such games is quite small.
An example of a quality gacha game is the much-talked-about Genshin Impact. In this case, the basic gameplay is inextricably linked with the monetization mechanics — the entire action of the project takes place in the fantasy world of Teyvat, and the gacha mechanic here is called "prayer." The lack of dissonance within the game allowed Genshin Impact to collect almost $3.7 billion in the first year after launch, which is the highest revenue for such a period in the history of video games.
Another example of a project with similar monetization mechanics is Overwatch, in whose in-game store gamers could purchase containers with cosmetic items.
RFM analysis is often used to identify payment clusters and form patterns, which can be used to segment players by purchase frequency and amount, thereby identifying users who bring in more money.
Researching audience retention and churn is another kazakhstan whatsapp phone number key point for most developers. Based on this data, project creators can find unobvious problems and fix them.
Criticism of Star Wars: Battlefront II has led to loot boxes being compared to gambling in many ways. In fact, similar mechanics are used in gacha games — the name comes from the Japanese word "gashapon," which refers to vending machines that sell toys in clear plastic containers. The main idea behind gashapon is a "blind" purchase: a person simply inserts a coin, turns a handle, and receives a random capsule.
In gacha games, it works like this: a gamer can only purchase a number of characters or items using the gacha mechanic. To do this, he needs to use a certain amount of in-game currency and "spin" the virtual gashapon, after which he will receive a random item.
Most often, users need to spend quite a few attempts to get what they want, because the probability of getting something valuable in such games is quite small.
An example of a quality gacha game is the much-talked-about Genshin Impact. In this case, the basic gameplay is inextricably linked with the monetization mechanics — the entire action of the project takes place in the fantasy world of Teyvat, and the gacha mechanic here is called "prayer." The lack of dissonance within the game allowed Genshin Impact to collect almost $3.7 billion in the first year after launch, which is the highest revenue for such a period in the history of video games.
Another example of a project with similar monetization mechanics is Overwatch, in whose in-game store gamers could purchase containers with cosmetic items.