In this sense, when it comes to offering programmatic advertising
Posted: Tue Jan 07, 2025 3:53 am
Far from the belief that gaming is only for children, the truth is that it attracts users of all ages, as reflected in the Azerion Observatory. Although the use of games decreases with age, 68% of respondents between 55 and 65 years old say they use games on their smartphone or tablet, and 41% say they do so daily . The percentage of use increases to 86% in users between 24 and 35 years old and reaches 90% among those between 18 and 24.
, it is precisely the in-game denmark number data formats that differentiate it from other types of digital advertising; since it is not about placing an advertisement before, during or after a game, but rather integrating it into the scenarios as if it were part of it. One of the easiest examples to understand would be sponsoring the billboards of a virtual race track , a city or a stadium, in the same way as it would be done at a real sporting event, but with a much greater impact. The attention of these ads, for example, increases up to 28.2 minutes per thousand impressions compared to 5.3 minutes in alternative mobile display formats according to a study by Lumen. Among the strengths of this type of ads are:
Its non-intrusive format for the user, which creates an experience between the consumer and the brand without generating interruptions.
A wide variety of games from the world's leading game creators and for all types of audiences.
A safe environment to increase engagement between brands.
Realism, texture and 3D design, which provide realism to this type of advertising.
The challenge of gaming advertising: Getting brands to understand its potential
, it is precisely the in-game denmark number data formats that differentiate it from other types of digital advertising; since it is not about placing an advertisement before, during or after a game, but rather integrating it into the scenarios as if it were part of it. One of the easiest examples to understand would be sponsoring the billboards of a virtual race track , a city or a stadium, in the same way as it would be done at a real sporting event, but with a much greater impact. The attention of these ads, for example, increases up to 28.2 minutes per thousand impressions compared to 5.3 minutes in alternative mobile display formats according to a study by Lumen. Among the strengths of this type of ads are:
Its non-intrusive format for the user, which creates an experience between the consumer and the brand without generating interruptions.
A wide variety of games from the world's leading game creators and for all types of audiences.
A safe environment to increase engagement between brands.
Realism, texture and 3D design, which provide realism to this type of advertising.
The challenge of gaming advertising: Getting brands to understand its potential