Starbucks The Unicorn Frappuccino
Posted: Tue Jan 07, 2025 3:58 am
Allbirds also partnered with influencers to spread the word on social media, which helped them grow through word of mouth. This strategy is a perfect example of how to use unboxing anticipation to improve brand loyalty and perceived value. Overall, Allbirds showed us that a well-planned launch can make a huge difference in how people view your brand.
Starbucks is known for their india number screening creative drinks, but the Unicorn Frappuccino took things to a whole new level. Launched in April 2017, this colorful drink was only available for a limited time, which made it even more special. It started out as a purple drink with blue swirls, and when you stirred it, it turned pink with a sour flavor. This magical transformation caught the attention of many on social media.
Here's why this campaign was so successful:
Limited Time Offer : By making it available for just a few weeks, Starbucks created a sense of urgency. People rushed to try it before it was gone.
Social Media Buzz : The hashtag #UnicornFrappuccino exploded on Instagram, with over 154,000 posts. This user-generated content helped spread the word even further.
Visual Appeal : The drink was not only delicious, but it also looked spectacular in photos, making it perfect for sharing online.
The Unicorn Frappuccino is a great example of using jolt marketing to create excitement and engage customers.
In conclusion, Starbucks has shown us that a little creativity and a limited time offer can lead to huge success on social media!
4. Gillette: The best a man can be
In January 2019, Gillette launched a powerful campaign called #TheBestAManCanBe. This campaign aimed to challenge traditional ideas of masculinity and address issues like bullying and sexual misconduct. I found it fascinating how they approached such a difficult topic, especially in the wake of the #MeToo movement.
Starbucks is known for their india number screening creative drinks, but the Unicorn Frappuccino took things to a whole new level. Launched in April 2017, this colorful drink was only available for a limited time, which made it even more special. It started out as a purple drink with blue swirls, and when you stirred it, it turned pink with a sour flavor. This magical transformation caught the attention of many on social media.
Here's why this campaign was so successful:
Limited Time Offer : By making it available for just a few weeks, Starbucks created a sense of urgency. People rushed to try it before it was gone.
Social Media Buzz : The hashtag #UnicornFrappuccino exploded on Instagram, with over 154,000 posts. This user-generated content helped spread the word even further.
Visual Appeal : The drink was not only delicious, but it also looked spectacular in photos, making it perfect for sharing online.
The Unicorn Frappuccino is a great example of using jolt marketing to create excitement and engage customers.
In conclusion, Starbucks has shown us that a little creativity and a limited time offer can lead to huge success on social media!
4. Gillette: The best a man can be
In January 2019, Gillette launched a powerful campaign called #TheBestAManCanBe. This campaign aimed to challenge traditional ideas of masculinity and address issues like bullying and sexual misconduct. I found it fascinating how they approached such a difficult topic, especially in the wake of the #MeToo movement.