In addition, Pastor has defined his team with a great understanding of
Posted: Tue Jan 07, 2025 4:00 am
Thus, Twitch has established itself as the option that goes beyond television so that brands can opt for other, more personalized scenarios. " Thanks to Twitch, you can not only reach them, but you do it in a bidirectional way by being a more active actor , which helps to have a greater connection between the audience and the brand," explains the expert. While adding that many times it is the streamers themselves who convince their audience to stay to watch the advertising.
content creators so that, when a brand comes, they help them come in with the best practice of objectives, that is, how to take advantage of the service. “When we do collaborations with brands, we do basic advertising like preroll video activations with streamers or do sponsorships and be able to run specific ads customized for a brand within Twitch,” explains Pastor.
This is done through a process where they analyze the brief, help find the content finland number data creator most in line with those values, and finally, help triangulate a brand with the content creator and the audience to get more value and better emotional connections, which is the ultimate goal of any campaign. “ Many of our success stories have emerged from community and creativity ,” adds Pastor.
Pastor concludes the interview with the idea that listening to his community has been key to getting to this point: “We still have two objectives: To continue being the best place for streamers to develop their professional careers and for the community to be able to find the content that they are passionate about. And, on the other hand, to revolutionize digital content thanks to the creators .” To which he adds the four pillars on which the platform is based: Passion, creativity, interaction and community.
content creators so that, when a brand comes, they help them come in with the best practice of objectives, that is, how to take advantage of the service. “When we do collaborations with brands, we do basic advertising like preroll video activations with streamers or do sponsorships and be able to run specific ads customized for a brand within Twitch,” explains Pastor.
This is done through a process where they analyze the brief, help find the content finland number data creator most in line with those values, and finally, help triangulate a brand with the content creator and the audience to get more value and better emotional connections, which is the ultimate goal of any campaign. “ Many of our success stories have emerged from community and creativity ,” adds Pastor.
Pastor concludes the interview with the idea that listening to his community has been key to getting to this point: “We still have two objectives: To continue being the best place for streamers to develop their professional careers and for the community to be able to find the content that they are passionate about. And, on the other hand, to revolutionize digital content thanks to the creators .” To which he adds the four pillars on which the platform is based: Passion, creativity, interaction and community.