In today's society, where many people prefer to buy online rather than go to a physical store, the challenge for brands is to offer an excellent user experience to their buyers . Buying a product online is nothing new, but consumers are becoming more and more demanding and e-commerce sites must pay attention to what they demand. (part of the Inditex group) has wanted to differentiate itself from other fashion brands by investing in digital innovation. With a new augmented reality tool , users will be able to try on the latest trends in sports shoes, easily and just by using the camera on their mobile phone.
This is a virtual fitting room enabled in all the markets in which the bran norway number data operates and available for more than 30 models of men's footwear. This new feature announced by Pull&Bear is integrated into the store's app and is mainly aimed at the brand's young male audience. Following the integration of the new function, Pull&Bear has announced that it will soon extend this functionality to the women's shoe section.
Virtual reality has recently given way to experiences in the metaverse . Not only fashion brands but also various companies from all sectors have embraced this new universe which, as experts indicate, offers a multitude of possibilities.
The latest to join this trend has been Benetton, which wanted to show visitors to one of its physical stores what the experience will be like in the metaverse by simulating this type o