Comments under the video. Source: L'Etoile

[sadiksojib35]

The main drivers of BNPL growth, in my opinion, are deep personalization, entry into the offline segment, integration of artificial intelligence, and expansion into service markets and small businesses.

Personalized payment terms, flexible terms, and tailored offers will likely allow banks to meet individual customer needs, increasing loyalty and sales, while the development of offline solutions for instant purchases and the use of AI to improve customer experience and risk management will provide a competitive advantage in the market.

The BNPL segment has good potential: banks that lithuania whatsapp phone number are the first to integrate advanced technologies and flexible solutions will most likely take a leading position in this market.

If the creators were planning not an image video, but only an advertising one, then the goal was not achieved here either. Why? An unconvincing call to action. It is difficult for the viewer to understand what you expect from him: to buy perfume, go to the site and check out the promotions. The creative should contain a clear call to action. Ideally, build a full-fledged funnel: from interest to purchase.



How the trend affected Aeroflot's reputation
Firstly, brand recognition has increased. The growth of search queries for the brand in July is 15%, and in figures this is more than a million. The growth of the number of queries for "Aeroflot flight attendant" is 537%. This can lead to an increase in ticket sales, especially among people impressed by the charisma of the flight attendant.


Wordstat data for the query: "Aeroflot flight attendant"
Brutal Daniil overshadowed the discussion and dissemination of other negative news about Aeroflot flight attendants: the strike, the hiring of migrants, news about flight attendants' health problems.




Analysis data from Brand Analytics
Two things worked in the company's favor: the power of viral content and the human factor. The viral video demonstrated how quickly and effectively it is possible to increase brand awareness and create a positive image. The importance of the human factor was in Daniil's charisma and attractiveness, which is what led to popularity.

The importance of reputation management should not be underestimated. As the Aeroflot example shows, positive viral content can not only increase interest in the brand, but also “eclipse” negative news.