Ebook - Marketing 2022. Data at the Center of Trends and Strategies

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In this series of articles we have dealt with the concepts of Brand Awareness and Real Time Marketing: starting from the evolution of the definition of Brand Awareness and how Content Marketing helps to strengthen brand awareness. Up to what Real Time Marketing is . In this regard, we will deal with this very topic in this article, listing the best examples of Real Time Marketing .

It is February 3, 2013. Inside the Caesars Superdome in New Orleans, the San ghana whatsapp resource Francisco 49ers and the Baltimore Ravens are playing the Superbowl final. A blackout has been blocking half of the lights in the gigantic structure for a few minutes, forcing the most important football game of the season to stop. And it is not just the interruption of one of the most followed sporting events in the world. With hundreds of millions of people glued to the screen, the Superbowl is an absolutely unmissable opportunity for marketers: the space to broadcast a thirty-second advertisement that year costs 4 million dollars.

At 8:48 PM (3:48 AM in Italy), in an atmosphere still suspended, Oreo publishes a tweet that is destined to remain in history: “Power out? You can still dunk in the dark”, which in Italian means: “Did the power go out? You can still dunk in the dark”. The famous biscuit brand owned by the Mondelez International group collects 15,500 retweets in just 14 hours, and the same image of the tweet, posted on Facebook, receives 20,000 likes.