In the study, on the one hand, pain points are identified
Posted: Tue Jan 07, 2025 5:08 am
Conducting 80 user tests and interviews has allowed us to discover the complexity of this digital experience.
discoveries that try to explain the usability difficulties that the user faces, such as:
More images and technical information on details or composition of products are missing egypt number data to be able to compare
Customers do not find tools on the page to resolve their doubts about the products
Search engines are working satisfactorily, but there is room for improvement
Users find the filters and promotions navigation unhelpful and irrelevant
Product pages are often perceived as cluttered and difficult to read.
Likewise, correct practices , best practices , are identified , some of them aimed at alleviating pain points. One of them is the fact of including the scores that users give to the products on the distributor pages and product listings.
On the other hand, the quantitative information obtained in the surveys and the exploration of the user journey allow us to establish patterns of behaviour and purchasing criteria . Highlighting the discovery of the involvement of Google Shopping in the online consultation process in this sector as well.
The completion of this project reveals how e-commerce has undergone a revolution in recent months. The methodological research applied in the study allows us to conclude that the digital experience in the pharmacy sector is a purchase influenced by a large number of factors with ample room for optimization .
With these sector studies, Flat 101 demonstrates its commitment to improving digital products by publicly offering data on the state of usability in the online pharmacy and parapharmacy sector.
Press release.
discoveries that try to explain the usability difficulties that the user faces, such as:
More images and technical information on details or composition of products are missing egypt number data to be able to compare
Customers do not find tools on the page to resolve their doubts about the products
Search engines are working satisfactorily, but there is room for improvement
Users find the filters and promotions navigation unhelpful and irrelevant
Product pages are often perceived as cluttered and difficult to read.
Likewise, correct practices , best practices , are identified , some of them aimed at alleviating pain points. One of them is the fact of including the scores that users give to the products on the distributor pages and product listings.
On the other hand, the quantitative information obtained in the surveys and the exploration of the user journey allow us to establish patterns of behaviour and purchasing criteria . Highlighting the discovery of the involvement of Google Shopping in the online consultation process in this sector as well.
The completion of this project reveals how e-commerce has undergone a revolution in recent months. The methodological research applied in the study allows us to conclude that the digital experience in the pharmacy sector is a purchase influenced by a large number of factors with ample room for optimization .
With these sector studies, Flat 101 demonstrates its commitment to improving digital products by publicly offering data on the state of usability in the online pharmacy and parapharmacy sector.
Press release.