El Buen Fin is one of the most anticipated special dates in Mexico ―this 2024 it will take place from Friday, November 17 to Monday, November 20―. Its first edition was in 2011 and it has become one of the most important sales campaigns of the year for businesses and people looking for discounts and promotions.
There are many ways for a brand to gain visibility and recognition among consumers. For this reason, it is very important to intelligently take advantage of opportunities to promote ourselves.
As for Buen Fin, the advertising work does not end after a business registers and obtains the Buen Fin logo to use in a social media post or banner, but rather the work of planning and marketing strategies to make the best use of the “best end of the year” has only just begun.
In this content I will list some strategies for you to bulgaria phone data prepare your business with advertising and publicity for Buen Fin and your sales will benefit these days. Let's get started!
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9 strategies to promote Buen Fin in your business
Guerrilla marketing
Email marketing
Cross selling and up selling
Digital advertising
Remarketing campaigns
Influencer marketing
Content Marketing
Live shopping
Traditional advertising
Now I will detail and exemplify each of the strategies to promote Buen Fin in your business. With this information you will be able to analyze which ones you can implement to benefit your brand or experiment with strategies that you have not used. Will you join me?
1. Guerrilla marketing
Guerrilla marketing is one of the strategies that requires the least investment, and creativity is always a good idea. This advertising strategy can be a great option to create propaganda for the Buen Fin and even have a viral campaign on social media.
Unlike traditional advertising, which seeks to have a massive impact, guerrilla advertising does consider a buyer persona to analyze the appropriate channels, places, and messages to capture attention.
An example of this type of advertising is using your brand logo and a very attractive copy in an environment where it stands out easily. For example, a group of professional dancers who, upon finishing their choreography, form the name of your brand or some other striking idea.
Advertising for the good end, young people with cameras documenting a viral strategy on the street
2. Email marketing
Email marketing is one of the strategies with the highest return on investment and the lowest investment, the only drawback is that you need to have people's email addresses to be able to implement this methodology. The work of creating contact databases is not quick, but once you achieve it you can obtain very good results.
Some examples of email marketing strategies for Buen Fin :
Welcome email
Abandoned cart reminder
Special discount coupon for subscribers
Pre-sale for Buen Fin (with a day of discounts before Buen Fin)
Layaway system
Registration for live shopping dynamics
Creativity is key here, both for the subject of the email you send and for the dynamics and content of the email. If you think this strategy can work with your contact base, check out this content and download it for free, just click on the image below.