Why Is Voice Marketing Important for Brands?
Posted: Tue Jan 07, 2025 5:18 am
Today, with the ever-evolving and changing technology, the importance of voice marketing has also increased. According to previous research, it is seen that approximately 16% of people living in the USA have a smart speaker at home. When we look at the data from 2020, it is possible to say that approximately 50% of people searching for something on the internet do their searches via voice.
While the data for 2017 shows that there were nearly 50 million smart speaker users, it is seen that the number of smart speaker users exceeded 225 million in 2020. It is possible to say that the use of audio devices, including smart speakers, will increase day by day in the coming years.
The increase in the use of smart speakers and voice technologies shows that individualized marketing efforts will increase and brands are also turning to voice customer interaction. Today, the majority of internet users conduct their purchases with voice technologies and navigate sites faster thanks to voice assistants. For this reason, voice marketing strategies are also very effective in increasing the sales of brands that sell products online through e-commerce.
In addition, brands that act with a voice marketing strategy also draw a kuwait whatsapp phone number more modern and innovative image. In addition, businesses can develop their marketing strategies more easily by using voice recognition technologies and analyzing them. This strengthens the corporate image of brands.
Related Content;
What is Experiential Marketing?
What are the advantages of voice marketing?
What are the advantages of voice marketing?
Voice marketing technology provides many advantages for brands, in addition to improving customer experience and strengthening their reputation.
While the data for 2017 shows that there were nearly 50 million smart speaker users, it is seen that the number of smart speaker users exceeded 225 million in 2020. It is possible to say that the use of audio devices, including smart speakers, will increase day by day in the coming years.
The increase in the use of smart speakers and voice technologies shows that individualized marketing efforts will increase and brands are also turning to voice customer interaction. Today, the majority of internet users conduct their purchases with voice technologies and navigate sites faster thanks to voice assistants. For this reason, voice marketing strategies are also very effective in increasing the sales of brands that sell products online through e-commerce.
In addition, brands that act with a voice marketing strategy also draw a kuwait whatsapp phone number more modern and innovative image. In addition, businesses can develop their marketing strategies more easily by using voice recognition technologies and analyzing them. This strengthens the corporate image of brands.
Related Content;
What is Experiential Marketing?
What are the advantages of voice marketing?
What are the advantages of voice marketing?
Voice marketing technology provides many advantages for brands, in addition to improving customer experience and strengthening their reputation.