Wrote a review or left a comment
Posted: Tue Jan 07, 2025 5:27 am
Before buying something, users read reviews and watch reviews. The more positive reviews, the higher the chance that a person will buy the product. Therefore, sellers should be interested in not only supplying quality goods, but also working with comments.
The marketplaces themselves, upon the next login, ask you to leave a review or write a comment on the product, as well as rate the product on a five-point scale.
Please note: Ozon offers users to earn points for reviews. This is a clear example of UGC marketing
Ozon clarifies the rules:
points can be received no less than 14 days later;
Reviews can only be left for purchased products;
You can only write reviews and earn points for certain products.
In this way, the marketplace tries to weed out scammers macedonia whatsapp phone number who are unlikely to be willing to follow the rules in order to make a profit.
Blogger contests . Bloggers often collaborate with brands on a barter basis, creating contests for potential buyers.
For example, a blogger shares the conditions: a person must post or a story with a brand tag and some comment: why a person wants to buy a product, what he likes about the brand, etc. This method helps to create not only content among subscribers, but also to increase reach.
Promo code for a comment . Let's say you've already bought a product from a company. As a thank you, they offered you to write a review, for which you can get a promo code for a 10-20% discount.
If you like the product, you are more likely to accept the terms of the loyalty system and become a regular customer. You will also help other users make a choice in favor of this brand.
"Bring a friend" . Telling a friend or loved one is also part of UGC marketing. After all, you made a review or left a verbal feedback. If the person is interested, he will come, and you will receive a discount or any other "goodie" from this brand.
How to Motivate Readers to Create UGC Content
There are users who are ready to tell about you just like that. Unfortunately, there are not many of them, so it is better to think through a motivation system in advance. Let's figure out what it could be.
Commercial cooperation . In this case, you pay money for a person to express their honest opinion. This method has one drawback - if a person does not like your product, he will say so without embarrassment. Therefore, it is in your best interests to work on quality. Not only for a specific blogger, but for everyone who buys.
Barter . Not all companies have the means to pay for "advertisement". Some find it more profitable to offer a product for review and receive a comment in return. This method of UGC content works like the previous one. The product or service must be of high quality.
Competition . Activities may include:
photo;
video;
funny comment;
signature.
Hashtag . You can choose one or several social networks, come up with a branded hashtag and promote it to the masses.
Discount for a review . Tell your audience that you have a new bonus system. For example, one comment equals a 2% discount. Don't forget to specify the maximum discount, otherwise you'll be working for nothing.
With any technique, I would recommend keeping a few important points in mind:
Product quality. No matter how you market it or how many people buy it, the product or service must be of high quality. This will increase the likelihood of a second sale, an upsell, and a positive review later.
Status. Let's remember the Dyson company, which produces a premium product. People want to talk about it, because it emphasizes their status. And now 70% of girls want such a hair dryer for the New Year, for March 8, for their birthday, etc. This will emphasize their financial situation and can contribute to the envy of girlfriends who will similarly want to buy a hair dryer.
Benefits of UGC
Let's put all the benefits of UGC together.
Authenticity . Your customers create more lively and real content. Without a professional camera and staging. This hooks other users because they begin to see the product not on a “showcase”, but in action.
Reliability . Authenticity is reflected in this point. People trust their peers, that is, other customers, rather than marketing gimmicks.
Engagement . It is more pleasant to communicate with real people, not with marketers. Therefore, the probability of the audience communicating with a blogger or with an ordinary person who has already bought is higher than, for example, in the channel of some brand.
Savings . You don't need to spend company resources on SMM. The content is created by the users themselves.
SEO . According to statistics, customer reviews increase a site's SEO rating by 25% . This leads to increased traffic to the site and indirectly affects behavioral factors.
Agree that reading reviews from real users is more interesting than a product description from the manufacturer. While a potential client reads a review and scrolls through photos, he increases the time spent on the page, which has a positive effect on the ranking of the site in search results.
Disadvantages of UGC
We've talked about the pros, now let's move on to the cons.
Unreliability . I mentioned fake or inflated comments and reviews above. Since such content from users is not a reliable source of information, in some cases it is quite difficult to trust what other users write. The question arises: is it true?
Subjectivity . If a product or service suits one person, it does not mean that it will suit absolutely everyone. This is often not taken into account.
Copyright infringement . If you want to use user-generated content for your own purposes, you must request written permission. Otherwise, the case may end up in court.
Lack of control . People do not always create content that has a positive impact on the company's reputation. A buyer can leave a negative review without your knowledge. In this case, your task is to work through such "unpleasant" moments.
The marketplaces themselves, upon the next login, ask you to leave a review or write a comment on the product, as well as rate the product on a five-point scale.
Please note: Ozon offers users to earn points for reviews. This is a clear example of UGC marketing
Ozon clarifies the rules:
points can be received no less than 14 days later;
Reviews can only be left for purchased products;
You can only write reviews and earn points for certain products.
In this way, the marketplace tries to weed out scammers macedonia whatsapp phone number who are unlikely to be willing to follow the rules in order to make a profit.
Blogger contests . Bloggers often collaborate with brands on a barter basis, creating contests for potential buyers.
For example, a blogger shares the conditions: a person must post or a story with a brand tag and some comment: why a person wants to buy a product, what he likes about the brand, etc. This method helps to create not only content among subscribers, but also to increase reach.
Promo code for a comment . Let's say you've already bought a product from a company. As a thank you, they offered you to write a review, for which you can get a promo code for a 10-20% discount.
If you like the product, you are more likely to accept the terms of the loyalty system and become a regular customer. You will also help other users make a choice in favor of this brand.
"Bring a friend" . Telling a friend or loved one is also part of UGC marketing. After all, you made a review or left a verbal feedback. If the person is interested, he will come, and you will receive a discount or any other "goodie" from this brand.
How to Motivate Readers to Create UGC Content
There are users who are ready to tell about you just like that. Unfortunately, there are not many of them, so it is better to think through a motivation system in advance. Let's figure out what it could be.
Commercial cooperation . In this case, you pay money for a person to express their honest opinion. This method has one drawback - if a person does not like your product, he will say so without embarrassment. Therefore, it is in your best interests to work on quality. Not only for a specific blogger, but for everyone who buys.
Barter . Not all companies have the means to pay for "advertisement". Some find it more profitable to offer a product for review and receive a comment in return. This method of UGC content works like the previous one. The product or service must be of high quality.
Competition . Activities may include:
photo;
video;
funny comment;
signature.
Hashtag . You can choose one or several social networks, come up with a branded hashtag and promote it to the masses.
Discount for a review . Tell your audience that you have a new bonus system. For example, one comment equals a 2% discount. Don't forget to specify the maximum discount, otherwise you'll be working for nothing.
With any technique, I would recommend keeping a few important points in mind:
Product quality. No matter how you market it or how many people buy it, the product or service must be of high quality. This will increase the likelihood of a second sale, an upsell, and a positive review later.
Status. Let's remember the Dyson company, which produces a premium product. People want to talk about it, because it emphasizes their status. And now 70% of girls want such a hair dryer for the New Year, for March 8, for their birthday, etc. This will emphasize their financial situation and can contribute to the envy of girlfriends who will similarly want to buy a hair dryer.
Benefits of UGC
Let's put all the benefits of UGC together.
Authenticity . Your customers create more lively and real content. Without a professional camera and staging. This hooks other users because they begin to see the product not on a “showcase”, but in action.
Reliability . Authenticity is reflected in this point. People trust their peers, that is, other customers, rather than marketing gimmicks.
Engagement . It is more pleasant to communicate with real people, not with marketers. Therefore, the probability of the audience communicating with a blogger or with an ordinary person who has already bought is higher than, for example, in the channel of some brand.
Savings . You don't need to spend company resources on SMM. The content is created by the users themselves.
SEO . According to statistics, customer reviews increase a site's SEO rating by 25% . This leads to increased traffic to the site and indirectly affects behavioral factors.
Agree that reading reviews from real users is more interesting than a product description from the manufacturer. While a potential client reads a review and scrolls through photos, he increases the time spent on the page, which has a positive effect on the ranking of the site in search results.
Disadvantages of UGC
We've talked about the pros, now let's move on to the cons.
Unreliability . I mentioned fake or inflated comments and reviews above. Since such content from users is not a reliable source of information, in some cases it is quite difficult to trust what other users write. The question arises: is it true?
Subjectivity . If a product or service suits one person, it does not mean that it will suit absolutely everyone. This is often not taken into account.
Copyright infringement . If you want to use user-generated content for your own purposes, you must request written permission. Otherwise, the case may end up in court.
Lack of control . People do not always create content that has a positive impact on the company's reputation. A buyer can leave a negative review without your knowledge. In this case, your task is to work through such "unpleasant" moments.