In order to fully exploit the opportunities offered by new technologies,

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Healthcare marketing encompasses all the methods and tactics that can be used to market the services of an organization or healthcare provider . If done correctly, it can not only help the provider improve their business goals , such as eliminating friction in the funnel and increasing the likelihood of conversions, but it also plays an important role in engaging patients throughout their care journey , ultimately helping to improve their quality of life .

Today, through the communication channels used by the most advanced algeria whatsapp resource healthcare marketing , it is possible to give users targeted and secure access to sensitive information and relevant messages regarding their health. Not only that, healthcare marketing – of a company or an institution – can create a real ecosystem, in which the multiplicity of services needed by the patient-citizen are provided through a series of digital applications and tools.

The impact of digital transformation in the Healthcare sector is producing, among its most far-reaching consequences, a redefinition of the patient's status . Within a context characterized by the presence of different digital platforms and the active involvement of different actors, the individual who finds himself facing a care path - if adequately involved and trained through personalized content - can maximize the satisfaction of his experience.

healthcare marketing must avoid making some recurring mistakes . In this article we have identified 5 of them, the most serious, those that risk compromising the initiatives necessary to create a truly successful “patient experience”.