Calculating the required budget

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essary people, you can effectively allocate your limited budget, which also leads to a higher return on investment (ROI).

The precision of your targeting settings will vary depending on the advertising medium. Set your targeting settings taking into consideration the attributes and purchasing process of your target companies, such as business type, company size, job title, and department.



Finally, calculate the budget required to achieve the set KPI.

[How to calculate the budget required to achieve KPI]
Required budget = Target number of conversions (KPI) x Cost per germany phone data conversion (CPA)

For example, let's say you want to achieve 100 downloads of your white paper per month. If you assume that it costs 5,000 yen for advertising per download, then the total budget required will be 500,000 yen.
The formula for CPA is "advertising cost ÷ number of conversions." If you do not have your own data, it is a good idea to use the average CPA cost in your industry as an indicator.

To maximize the effectiveness of BtoB advertising, three basic strategies are essential: "setting the purpose of the advertisement," "clarifying the targeting," and "calculating the required budget." After taking these steps, you can proceed to selecting the appropriate advertising method.



Next, we will introduce the main types of B2B advertising and go into more detail about specific methods.



Types of Digital Advertising
Specific digital advertising methods can be broadly divided into six categories. Digital advertising allows for more detailed targeting than traditional advertising methods, and allows for real-time measurement of results and data analysis. Another major advantage is that it allows for flexible budget management and is cost-effective.