Optimize your acquisition channels to maximize your leads
Posted: Tue Jan 07, 2025 6:04 am
One more thing to consider regarding content format: 57% of car buyers watch online videos about vehicles. Of these, 81% take action after viewing these videos, from visiting the dealer's website to booking a test drive, according to Google data.
Along with long-term strategies, it is also necessary to consider other short-term strategies lebanon number data , such as advertising actions. In this sense, dealers can design highly effective campaigns aimed at a specific target of consumers, selected from measurement and user tracking using web analytics and multi-touch attribution models , which allow the value of each touchpoint to be optimized in a more equitable way, avoiding the digital blindness of the last-click model . Especially in a sector where the conversion window is one to three months.
Other essential elements to maximize the conversion rate: lead optimization and capture is key as a prior step to visiting the dealership to perform a test drive , qualifying "hot" leads based on the user's proximity to the moment of conversion and nurturing the coldest leads , combined with marketing automation strategies integrated into the brand's CRM and call center .
Use smart digital advertising
As the multi-device customer becomes more common, it is critical to understand where they are during the search process.
When using smart digital advertising processes, such as programmatic buying, data is essential to identify users who are in-market (in the process of searching) through data signals in their browsing behavior.
Advertising content is tailored to suit the type of device the consumer is using and the moment in the funnel they are in. It can even be personalized with dynamic creatives (DCO) based on the phase of the funnel they are in, interests or the type of channel.
Along with long-term strategies, it is also necessary to consider other short-term strategies lebanon number data , such as advertising actions. In this sense, dealers can design highly effective campaigns aimed at a specific target of consumers, selected from measurement and user tracking using web analytics and multi-touch attribution models , which allow the value of each touchpoint to be optimized in a more equitable way, avoiding the digital blindness of the last-click model . Especially in a sector where the conversion window is one to three months.
Other essential elements to maximize the conversion rate: lead optimization and capture is key as a prior step to visiting the dealership to perform a test drive , qualifying "hot" leads based on the user's proximity to the moment of conversion and nurturing the coldest leads , combined with marketing automation strategies integrated into the brand's CRM and call center .
Use smart digital advertising
As the multi-device customer becomes more common, it is critical to understand where they are during the search process.
When using smart digital advertising processes, such as programmatic buying, data is essential to identify users who are in-market (in the process of searching) through data signals in their browsing behavior.
Advertising content is tailored to suit the type of device the consumer is using and the moment in the funnel they are in. It can even be personalized with dynamic creatives (DCO) based on the phase of the funnel they are in, interests or the type of channel.