What are conversational marketing and conversational commerce?
Posted: Tue Jan 07, 2025 6:15 am
Conversational Marketing means one-to-one real-time interaction with customers, two-way communication and feedback through online channels, enhancing consumer experience and building long-term relationships.
Using "dialogue" to build relationships with consumers not only allows you to serve customers one-on-one, but also obtains consumption data on the front line, making brand marketing more effortless. Are you challenging digital transformation ? Do you also want to use online channels to manage relationships with customers? This article will introduce the importance and application methods of "conversational marketing" under the new retail trend, and recommend appropriate AI and technology tools to help you build the strongest brand!
Table of contents
What is Conversational Marketing?
In 2016, Uber's UX designer Chris Messina published an article pointing out that conversational marketing is a business trend and that people in the future will be accustomed to interacting with brands through online channels. Today, it has become normal for customers to communicate with brands through FB, IG private messages or LINE. Conversational iraq whatsapp phone number marketing is almost the basic marketing strategy of the new retail era. Wherever there is a need for "conversation", there will be conversational marketing. .
Conversational Marketing_Picture 1 (1)
Imagine, when a customer is interested in a product or service, does the brand have a suitable and immediate online channel for consultation? Or when a new promotion is launched, how does the brand know which customer groups to target so that it can gain the most benefits at the lowest cost?
In fact, the faster and more accurately you can respond to consumer needs, the more likely you are to have your customers close a deal . Therefore, conversational marketing, as the front line of interaction with customers, often takes the consumer as the center, designing the most convenient contact points for two-way communication externally, and imagining ways to better utilize data internally.
This thinking model makes conversational marketing the basis for other marketing strategies. For example, omni-channel marketing focuses on the consumer journey , so you can use conversational marketing thinking to choose a conversational platform and introduce AI and technology tools to achieve a seamless consumer experience; or inbound marketing , high-quality content needs to be delivered to the right person at the right time. If people promote it, you can use the data generated by conversational marketing to provide targeted services.
Using "dialogue" to build relationships with consumers not only allows you to serve customers one-on-one, but also obtains consumption data on the front line, making brand marketing more effortless. Are you challenging digital transformation ? Do you also want to use online channels to manage relationships with customers? This article will introduce the importance and application methods of "conversational marketing" under the new retail trend, and recommend appropriate AI and technology tools to help you build the strongest brand!
Table of contents
What is Conversational Marketing?
In 2016, Uber's UX designer Chris Messina published an article pointing out that conversational marketing is a business trend and that people in the future will be accustomed to interacting with brands through online channels. Today, it has become normal for customers to communicate with brands through FB, IG private messages or LINE. Conversational iraq whatsapp phone number marketing is almost the basic marketing strategy of the new retail era. Wherever there is a need for "conversation", there will be conversational marketing. .
Conversational Marketing_Picture 1 (1)
Imagine, when a customer is interested in a product or service, does the brand have a suitable and immediate online channel for consultation? Or when a new promotion is launched, how does the brand know which customer groups to target so that it can gain the most benefits at the lowest cost?
In fact, the faster and more accurately you can respond to consumer needs, the more likely you are to have your customers close a deal . Therefore, conversational marketing, as the front line of interaction with customers, often takes the consumer as the center, designing the most convenient contact points for two-way communication externally, and imagining ways to better utilize data internally.
This thinking model makes conversational marketing the basis for other marketing strategies. For example, omni-channel marketing focuses on the consumer journey , so you can use conversational marketing thinking to choose a conversational platform and introduce AI and technology tools to achieve a seamless consumer experience; or inbound marketing , high-quality content needs to be delivered to the right person at the right time. If people promote it, you can use the data generated by conversational marketing to provide targeted services.