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Avoid overusing images and gratuitous formatting. Plain text emails are least likely to trigger spam filters while those chock-full of GIFs, for example, might look suspicious to ESPs. Send personalized emails to individuals’ email addresses. An email personalized for and sent to [email protected] is more likely to be opened, read, and engaged with. Emails that are ignored because they were sent to a general company address or perceived as spam because they’re generic and impersonal do more harm to your deliverability than good. Maintain good list hygiene. Audit your email list for misspellings, out-of-date addresses, addresses that


recipients who never engage. These emails work against your deliverability. Also, kazakhstan number screening if your cold email involves content that a recipient can unsubscribe from if they should want to, make that option as easy to find and complete as possible. Recipients who don’t engage with your content — or worse, who are resentful of receiving it and might mark it as spam — can drag down your sender reputation and hurt your credibility. Set up authentication verifications. After setting up a new email address, set up these three technical tools to communicate your authenticity as a sender and protect your emails from landing in spam folders: Sender Policy Framework (SPF): SPF prevents bad actors from forging emails from your account, which ensures ESPs that you are the genuine sender of your emails.