Match the topics of the posts with the time of their publication
Posted: Tue Jan 07, 2025 6:57 am
When creating a content plan, you should consider the time of publication. First of all, you should start from seasonality and current events. A post about the best bars with a summer terrace may not get enough coverage in winter, but even in summer it will get more if you put it, for example, on Thursday evening or Friday morning.
Take your audience's lifestyle into account. If people nepal whatsapp phone number work from 9:00 to 18:00 and drive their own cars, it's better not to post at 8:00 and 18:00 — it will simply be inconvenient for them to read. In general, it's better to stick to the rule that it's better to give serious information in the morning and at the beginning of the work week, and lighter information in the evening or closer to the weekend.
Where to get ideas for a content plan
Personal observation . Trends change very quickly, so, as strange as it may sound, you will have to spend a lot of time on social networks, scrolling through reels. Memes age very quickly, but interviews or educational videos can live 5-7 years without your participation.
Competitors . Brilliant artists and photographers didn't just appear out of nowhere. The same can be said about creating unique content. It's okay to watch and learn from your competitors. The main thing is to avoid outright plagiarism.
Brainstorming . Truth is born in debate, and the best content ideas are born in discussion. Here you can immediately understand why some idea is outdated or not sufficiently developed. Such discussions need to be strictly moderated so that they do not lose their constructiveness. Here are five unusual angles from which to start searching for an idea.
What is a content matrix
When even brainstorming doesn't help generate ideas, you can turn to a content matrix for help. There are various services for compiling them, but, as always, you can get by with a piece of paper or an online table.
The main idea is to create a table with a set of parameters that can be alternated to create unique content. These can be target audience parameters and popular search queries. By adapting each query to a specific target audience, you can create a large amount of content and hit the exact query of a specific group.
Types of content matrices
Table . We indicate the characteristics horizontally, and the formats vertically, but you can always reinvent the content matrix specifically for yourself. Alternate the parameters. A podcast can be recorded for girls, and an interview for pensioners. And so on.
There may be some dubious options, but who knows, maybe pensioners also like Reels, and children want to ride retro. In general, the options you receive should be treated critically: soberly assess what might work, and what will be a waste of effort. The more parameters, the more possibilities for combination. In the example with bicycles, you can also add color, frame size, country of manufacture and the manufacturer itself.
Y-axis and X-axis . Don't rack your brain trying to remember forgotten math lessons. This is a graph with two lines, one going from left to right, and the other from bottom to top. They intersect in the center. You can assign two key parameters to these axes, for example, the horizontal axis (y-axis) can indicate the cost of a unit of content, and the vertical axis (x-axis) - its reach. Depending on the cost of the content and its effectiveness, you can place different formats on this graph and create content based on it.
A mind map (mental map) is a diagram with the location of key objects, topics or theses, as well as tasks, resources and goals, and the established connections between them. It helps to structure existing information and generate new ideas, create funnels and a sequence of actions. There are several services on the Internet that allow you to create mind maps, but for full functionality they require a subscription. Sometimes it is easier to draw a similar diagram on a piece of paper, Whatman paper or a board in the office
Conclusion
Creating a content plan is only the first, but very important step in turning your blog into a full-fledged multimedia project with regular content and a loyal audience. The content matrix will make the content more lively and diverse.
Still, the creative component is important. You need to constantly look for new ideas and suitable forms of communication with your audience. This is a non-trivial task that requires effort: your own creativity, random ideas from colleagues, and finding inspiration from competitors.
Take your audience's lifestyle into account. If people nepal whatsapp phone number work from 9:00 to 18:00 and drive their own cars, it's better not to post at 8:00 and 18:00 — it will simply be inconvenient for them to read. In general, it's better to stick to the rule that it's better to give serious information in the morning and at the beginning of the work week, and lighter information in the evening or closer to the weekend.
Where to get ideas for a content plan
Personal observation . Trends change very quickly, so, as strange as it may sound, you will have to spend a lot of time on social networks, scrolling through reels. Memes age very quickly, but interviews or educational videos can live 5-7 years without your participation.
Competitors . Brilliant artists and photographers didn't just appear out of nowhere. The same can be said about creating unique content. It's okay to watch and learn from your competitors. The main thing is to avoid outright plagiarism.
Brainstorming . Truth is born in debate, and the best content ideas are born in discussion. Here you can immediately understand why some idea is outdated or not sufficiently developed. Such discussions need to be strictly moderated so that they do not lose their constructiveness. Here are five unusual angles from which to start searching for an idea.
What is a content matrix
When even brainstorming doesn't help generate ideas, you can turn to a content matrix for help. There are various services for compiling them, but, as always, you can get by with a piece of paper or an online table.
The main idea is to create a table with a set of parameters that can be alternated to create unique content. These can be target audience parameters and popular search queries. By adapting each query to a specific target audience, you can create a large amount of content and hit the exact query of a specific group.
Types of content matrices
Table . We indicate the characteristics horizontally, and the formats vertically, but you can always reinvent the content matrix specifically for yourself. Alternate the parameters. A podcast can be recorded for girls, and an interview for pensioners. And so on.
There may be some dubious options, but who knows, maybe pensioners also like Reels, and children want to ride retro. In general, the options you receive should be treated critically: soberly assess what might work, and what will be a waste of effort. The more parameters, the more possibilities for combination. In the example with bicycles, you can also add color, frame size, country of manufacture and the manufacturer itself.
Y-axis and X-axis . Don't rack your brain trying to remember forgotten math lessons. This is a graph with two lines, one going from left to right, and the other from bottom to top. They intersect in the center. You can assign two key parameters to these axes, for example, the horizontal axis (y-axis) can indicate the cost of a unit of content, and the vertical axis (x-axis) - its reach. Depending on the cost of the content and its effectiveness, you can place different formats on this graph and create content based on it.
A mind map (mental map) is a diagram with the location of key objects, topics or theses, as well as tasks, resources and goals, and the established connections between them. It helps to structure existing information and generate new ideas, create funnels and a sequence of actions. There are several services on the Internet that allow you to create mind maps, but for full functionality they require a subscription. Sometimes it is easier to draw a similar diagram on a piece of paper, Whatman paper or a board in the office
Conclusion
Creating a content plan is only the first, but very important step in turning your blog into a full-fledged multimedia project with regular content and a loyal audience. The content matrix will make the content more lively and diverse.
Still, the creative component is important. You need to constantly look for new ideas and suitable forms of communication with your audience. This is a non-trivial task that requires effort: your own creativity, random ideas from colleagues, and finding inspiration from competitors.