Understand and utilize the seamless marketing ecosystem and avoid breakpoints
Posted: Tue Jan 07, 2025 7:11 am
Although many MarTech companies provide "single point solutions" or only have specific strengths, they will also become business partners with other MarTech tools with different functions for the convenience of customers, completing serial integration first and building a seamless Seamless ecosystem.
The MarTech ecosystem is vast. In Taiwan alone, the AMT Asia Pacific Marketing Digital Transformation Alliance has defined six major areas of MarTech, including "advertising technology", "content and experience", "community and relationship", "business and sales", and "data and analysis" and "Process and Management", and compiled into the following "Taiwan Marketing Technology (MarTech) Landscape in 2023" . It is recommended that when brands choose MarTech, in addition to first understanding the tool mexico whatsapp phone number fields they need, they should also further understand the integration relationship between tools from an ecosystem perspective.
Taiwan-Martech-Landscape_4-s-scaled
For example, the Salesforce Marketing Cloud and the MAAC all-round marketing platform that Tianxia Magazine hopes to focus on are two tools that have been deeply connected. Therefore, for Tianxia Magazine, such a MarTech Stack will not have any breakpoints between platforms and data. .
In order to integrate LINE and Salesforce user data to facilitate precise marketing communication, Tianxia Magazine uses Open API to connect Crescendo MAAC and Salesforce data, and then uses the Salesforce Marketing Cloud (SFMC) automatic journey (Customer Journey) function to use MAAC API to provide members or Subscribers send LINE messages. The data transmission process is: Crescendo MAAC data → Tianxia Group data center → Salesforce Service Cloud → Salesforce Marketing Cloud, so that cross-platform customer data can flow smoothly, and the automated customer journey can also be completed across channels and without breakpoints .
The MarTech ecosystem is vast. In Taiwan alone, the AMT Asia Pacific Marketing Digital Transformation Alliance has defined six major areas of MarTech, including "advertising technology", "content and experience", "community and relationship", "business and sales", and "data and analysis" and "Process and Management", and compiled into the following "Taiwan Marketing Technology (MarTech) Landscape in 2023" . It is recommended that when brands choose MarTech, in addition to first understanding the tool mexico whatsapp phone number fields they need, they should also further understand the integration relationship between tools from an ecosystem perspective.
Taiwan-Martech-Landscape_4-s-scaled
For example, the Salesforce Marketing Cloud and the MAAC all-round marketing platform that Tianxia Magazine hopes to focus on are two tools that have been deeply connected. Therefore, for Tianxia Magazine, such a MarTech Stack will not have any breakpoints between platforms and data. .
In order to integrate LINE and Salesforce user data to facilitate precise marketing communication, Tianxia Magazine uses Open API to connect Crescendo MAAC and Salesforce data, and then uses the Salesforce Marketing Cloud (SFMC) automatic journey (Customer Journey) function to use MAAC API to provide members or Subscribers send LINE messages. The data transmission process is: Crescendo MAAC data → Tianxia Group data center → Salesforce Service Cloud → Salesforce Marketing Cloud, so that cross-platform customer data can flow smoothly, and the automated customer journey can also be completed across channels and without breakpoints .